Press Release Headlines

WILD's Flavorists Create New Health Specific Flavors

New Line of Flavors Designed to Be Used in a Variety of Beverage and Food applications

ERLANGER, Ky., Aug. 18, 2010 — WILD Flavors, Inc. (WILD) is excited to announce the creation of a new line of featured flavors. These new flavor creations cover a wide array of flavor profiles, adding a delightful, enticing and fresh taste. Designed to be used in a variety of beverage and food applications, our flavors pair perfectly with our Health Ingredient Technology & Solutions – H.I.T.S.(R) line of functional, efficacious ingredients.

Featured Flavors for WILD's Health Ingredients (H.I.T.S.(R) ingredient in italics)

Natural Acai Flavor WONF — Acai Extract
Natural Tamarind Flavor WONF — Green Coffee Extract
Natural Grapefruit Flavor WONF (Tangor Type) — Hesperidin and Naringin Citrus Bioflavonoids
N&A Beignet Type Flavor — Lutein Ester Emulsion
Natural Raspberry Mandarin Flavor WONF — Acai Extract
Natural Wild Cherry Flavor WONF — MaxImmune (TM)
Natural Pineapple Lime Flavor WONF — Antiox blend
Natural Vanilla Almond Type Flavor — Plant Sterol Ester Emulsion
Natural Yumberry Flavor WONF — Acai Extract
Natural Pinotage Wine Type Flavor — MaxImmune (TM)
Natural Rhaspody Blue Berry Type Flavor — Antiox Blend
Natural Blueberry Black Currant Flavor WONF — Green Tea Catechins
Natural Pineapple Dragonfruit Flavor WONF — Green Coffee Extract
Natural Blackberry Lime Flavor WONF — Hesperidin and Naringin Citrus Bioflavonoids
Natural Guava Mango Passion Flavor WONF — Lutein Ester Emulsion
Natural Root Beer Type Flavor — Green Tea Catechins and Sea Buckthorn Extract

About H.I.T.S.(R)

Consumers are becoming increasingly health-conscious, and WILD recognizes the importance of and the demand for healthy ingredients. The H.I.T.S.(R) Team is comprised of chemists and application personnel who have sound understanding of functional ingredients and applications and was created to research and promote health ingredients. Many of WILD's H.I.T.S.(R) ingredients have "measurable health" benefits (meaning that the positive effects are clinically tested). The H.I.T.S.(R) Team continues to investigate the stability of functional ingredients in areas such as light stability, shelf life, and packaging. The solubility and taste of many functional ingredients has previously limited their use within various foods and beverages, but WILD has created clean tasting extracts and water-soluble emulsions for easier application and development.

Contacts:

Kathi Sparks
Flavorist
WILD Flavors, Inc.
1261 Pacific Avenue
Erlanger, KY 41018
(859) 342-3596
Email

Heather Biehl
H.I.T.S. (R) Manager
WILD Flavors, Inc.
1261 Pacific Avenue
Erlanger, KY 41018
(859) 372-3699
Email

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