WILD Flavors Showcased Three "Vacation Destination" Flavors at Their Flavor Innovation "Pod"
ERLANGER, Ky., Aug. 3, 2010 — WILD Flavors, Inc. (WILD) was excited to kick off summer with its Raspberry Cupuacu Relaxation & Rejuvenation Water. This exotic fruit blend combined cupuacu, a tropical rainforest fruit, and raspberry to give a fresh fruity indication that both summer and IFT were well underway.
Through its wide-ranging research and analysis of the competitive landscape, the company has identified that consumers are longing for a getaway from work and stress. While a going on a typical vacation might be out of the question, WILD brought the vacation to the consumer. WILD's Flavor Chemists have been dreaming of their favorite vacation destinations – and they have created a range of flavors that capture the tastes and emotions surrounding these fun, and sometimes exotic, locales.
A couple of other "Vacation Destination" creations from IFT 2010 include a Lilikoi Float 100% Juice Beverage, offering a delicious combination of passionfruit (lilikoi) and vanilla flavors reminiscent of a day on a Hawaiian beach paradise. WILD also created a Jamaican Sunrise Juice Drink consisting of a tropical blend of blood orange and banana. Add some flavor excitement to your product with these new flavors and many more – designed to be used in a variety of beverage and food applications.
For more information, please contact your current WILD representative or WILD directly at http://www.wildflavors.com or (859) 342-3600 / (888) WILD-Flavors.
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