Regional Publisher Announces New Partnership with Archie Comics
KUWAIT CITY, Kuwait, March 16, 2006 — Teshkeel Media Group, KSC, and Archie Comic Publications, Inc., today announced a new publishing partnership to bring Arabic-language Archie comics, digests and magazines to the Middle East region. The announcement was made by Naif Al-Mutawa, CEO of Teshkeel, and Michael Silberkleit, Chairman of Archie Comic Publications, Inc.
According to the terms of its multi-year partnership with Archie Comics, Teshkeel's product offering will feature such popular characters as Archie, Jughead, Betty, Veronica and Little Archie. These publications will be distributed throughout the region, from the Arabian Gulf to North Africa. Archie comics will also be available in special French/Arabic and English/Arabic editions for the North Africa and GCC regions, respectively. In addition, Teshkeel plans to release in its territory additional titles to tie in with Archie's seasonal publishing programs in the US market.
"Archie characters were some of my favorites growing up," said Naif Al-Mutawa. "They provide positive, wholesome role models which are well suited for children in any region. We're all very excited about working with Archie comics to bring them to an Arabic-speaking audience." Al-Mutawa also stated that Teshkeel will begin Arabic publication of several of Archie's more well-known and successful titles by mid-2006.
Silberkleit added, "Archie and his pals from Riverdale have developed into worldwide cultural icons. Teshkeel's vision for bringing quality children's entertainment to the region made them ideal partners to bring our characters and properties to this part of the world."
For 65 years, Archie and his friends have been entertaining children around the globe. The comics appeal to an audience of both young boys and girls making them one of the few titles addressing the reading needs of female adolescents. They are also popular among parents and grandparents because of the content, which is viewed as fun and safe for kids, as well as the timeless appeal of the characters, which have traveled through many generations. "We like to say that Archie Comics are most kids' first real reading experience," adds Silberkleit.
The Archie partnership joins the ever-expanding Teshkeel Media Group, whose properties include other leading global media partnerships as well as a proprietary concept, The 99, which has garnered international acclaim.
For more information on the topic, or to schedule an interview with Dr. Naif Al-Mutawa, please call +965 707 7840 or email pr@teshkeel.com.
About Teshkeel Media Group, KSC
Teshkeel Media Group, KSC is one of the Middle East's leading developers of comics and children's entertainment. Based in Kuwait, and with offices in New York, the Company's mission is to fill a significant void in positive, high-quality children's content in the region, including print and electronic media, film and television. The company is the regional publisher for such well-known companies as Marvel Comics. In addition to working with global publishers, Teshkeel is also developing its own properties, including a new superhero concept, The 99, that it plans to launch internationally in 2006.
To find out more about current and upcoming projects, please visit .
About Archie Comic Publications, Inc.
Archie Comic Publications, Inc. has been publishing America's leading line of teenage humor comic books for 65 years. The Archie titles appear at check-outs in most supermarkets and mass merchandisers as well as in bookstores, drug chains, convenience stores and comic shops. Visit Archie online at http://www.archiecomics.com.
Contact Information:
Ahmad Raafat
Public Relations Manager
Teshkeel Media Group
PO Box 4707
Safat 13048
Kuwait City, Kuwait
E: Email
T: +965-223-0115/8
F: +965-223-0119
Rik Offenbergerv Public Relations Coordinator
Archie Comic Publications, Inc.
325 Fayette Avenue
Mamaroneck, New York, 10543
riko@archiecomics.com
T: 909-996-3342
Email
T: 914-381-5155 Ext. 213
F: 914-381-2335
http://www.archiecomics.com
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