Press Release Headlines

World Sports Media Group Announces Spontaneous Increases in Athletic Performance

SARASOTA, Fla., June 25, 2012 — World-renowned Six Sigma Champion Steven Falk is taking the global success of Six Sigma Sports to a new "Athlete-Zone" project, capable of spontaneous increases in athletic performance as high as 44.03 percent.

Former Stanford Tennis USPTA Coach, USTA Official and Six Sigma Champion Steven Falk is now in the research and development phase of the "Athlete-Zone" project, which is a shortcut for Athletes to trigger emotion, which in turn directly influences their behavior/performance. Practical application of this research is expected to reach into multiple disciplines beyond Sports to improve performance in areas as diverse as Business, Education, Medicine and Music.

After a great performance, many athletes have described a feeling of being "in the zone." In this state they feel invincible, as if the game slowed down, the crowd noise had fallen silent, and they had achieved an incredible focus on their mission. What is this Superman-like state and how can players enter it when they need it most?

The Athlete-Zone project is completely focused motivation.  It is a single-minded immersion and represents perhaps the ultimate in harnessing emotions in performance and learning.

An extensive list of human emotions is mapped to corresponding notes, and each note is mapped to a corresponding (Hz) frequency. Software is then used to generate tones or vibrational frequencies that spontaneously shift an athlete from his/her current emotional tone/frequency to his/her desired tone/frequency/emotion. The athlete is now "In the Zone." The entire process is currently patent pending.

Researchers have concluded that there is a distinct pattern of brain activity and emotion that occurs when exposed to music. Music, therefore, can produce emotion and emotion can influence behavior/athletic performance.

The Company's first project, Six Sigma Tennis, was developed at Stanford Tennis in Palo Alto, CA and published in 2010; it has been distributed to 18 countries. Six Sigma Tennis was recently selected by The American Society of Quality to train at Notre Dame in South Bend, IN to demonstrate the principles behind its new Quality in Athletics division.

In Six Sigma Tennis, leading expert Steven Falk explains how the improvement processes major corporations use to ensure 99.99 percent quality can now be used by tennis players of all levels to achieve 99.99 percent success rates on and off the court; in other words, how to win. In Six Sigma Bowling, Falk promises the same success rates for bowlers on and off the lanes.

The Research and Development Division of World Sports Media Group is currently seeking additional investors in order to enable them to broaden the scope of testing across multiple sports in various locations and to develop and customize the product for each (e.g., football player helmets with embedded technology).

About Steven Falk and Six Sigma Tennis:

Steven Falk, author of "Six Sigma Tennis," is a certified tennis professional by the U.S. Professional Tennis Association and also is a certified umpire and referee by the United States Tennis Association. He is a former tennis coach for Stanford Tennis where he applied ISO standards, Six Sigma methodologies, Total Quality Management, the Malcolm Baldrige National Quality Program and Lockheed Martin Zero Defects practices for the first time to athletics. Falk gained his corporate experience and recognition as a Six Sigma Champion working with organizations such as Carlson Companies, Siemens, General Electric, Lockheed Martin and The Walt Disney Company. The mission statement of his organization is very simple: to analyze and solve any problem. More information is available at http://www.StevenFalk.com.

About ISO:

More information is available at: http://en.wikipedia.org/wiki/ISO

About Six Sigma:

More information is available at: http://en.wikipedia.org/wiki/Six_sigma

About Zero Defects:

More information is available at: http://en.wikipedia.org/wiki/Zero_Defects

About World Sports Media Group:

World Sports Media Group, Inc. is a sports entertainment media company. The Six Sigma Tennis division provides mental conditioning research and development; publishing and promotion; and education and training for athletes and others for improved performance in sports, athletics, business and other activities. More information is available at http://www.WorldSportsMediaGroup.com.

2010 * ISBN 978-0-9826521-0-7 * $55.00 color; $15.99 downloadable *

2010 * ISBN 978-0-9826521-1-4 * $65.00 color; $19.99 downloadable *

Paperback Original * 96 pages

Published by World Sports Media Group, Inc.

Contact:

Steven Falk, (941-706-2459)

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