Joanna Bradshaw shares the stories of her lifetime – the obstacles that she struggled to overcome and the joy that she experienced breaking through the glass ceiling of the retail industry
FORT LEE, N.J., April 23, 2010 — In the 1960s, a man walked on the moon. A man delivered his rousing "I Have a Dream" speech. A man declared war on Vietnam. Women began to demand equal stature and standing in the man's world of business.
Joanna "Jody" Bradshaw was one of the enterprising pioneers of the 60s and 70s who maintained the belief that women belonged in the workplace. She became the first female corporate vice president of Macy's department store and later a highly successful turnaround executive in the retail industry.
Bradshaw's first book, "Jody," is a look back at the last 70 years of her life. Bradshaw takes her readers on a journey from her privileged childhood, beginning in Manhattan, through her college years at Mt. Holyoke and her decades of retail reign. She shares the stories of her personal successes – her opportunities to travel the world as a home furnishings merchandiser and her relationships with some of the country's leading retail icons, including her first mentor and former Chairman of Bloomingdale's, Marvin Traub.
The stories of Bradshaw's personal tragedies, including two painful divorces, are laid bare, as well. She weaves all of her tales together with a thread of very real human emotion.
Bradshaw hopes that her book will be an intriguing insight into the last five decades of retail history, as well as an inspiration for young women who continue to struggle in male-dominated industries.
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