Addition of Spain's best-selling liqueur strengthens spirits portfolio
WHITE PLAINS, N.Y., Dec. 22, 2011 — W.J. Deutsch & Sons, Ltd. (Deutsch), a leading wine and spirit supplier of more than 25 award-winning brands from around the world, and Diego Zamora SA, the renowned Spanish spirits and wine company, have extended their relationship. Effective March 1, 2012, Deutsch will be the exclusive U.S. importer for LICOR 43, the best-selling Spanish liqueur in the world, and will be responsible for all sales and marketing activities in the United States.
LICOR 43, a liqueur produced in Cartagena in southeastern Spain, draws its name from the 43 Mediterranean herbs and fruits from which it is produced.
"After more than 40 years of worldwide sales success, we made the decision to consolidate the sales and marketing of our nationally distributed brands in the U.S. with a single importer," said Emilio Restoy Cabrera, Managing Director of Diego Zamora. "Deutsch's excellent distributor network, coupled with their outstanding track record on the other Zamora brands that they represent, made them the ideal choice."
"My Dad and I decided to extend our portfolio into the spirits category two years ago, and we have grown this new business rapidly by partnering with other family businesses that produce high-quality products to fulfill consumer needs," said Peter Deutsch, CEO of W.J. Deutsch & Sons. "We have worked closely with Emilio and his team to grow Villa Massa Limoncello and Ramon Bilbao wines, and we are very excited about our new partnership to help LICOR 43 reach its full potential in the U.S."
Made with all-natural ingredients, LICOR 43 offers a smooth, rich flavor of citrus and herb, rounded by a light touch of vanilla – a unique drink with an unbeatable quality, completely different from any other liqueur. The exact formula, which is derived from a thousand-year-old formula dating back to the Roman Empire, remains a secret, known only by three members of the Zamora family.
"The ever-increasing popularity of specialty cocktails, coupled with consumer willingness to experiment, is driving interest in spirit brands that offer something truly unique," said Tom Steffanci, President, W.J. Deutsch & Sons. "With its quality taste and wonderful versatility, LICOR 43 is ideally suited to be enjoyed neat, on the rocks, or in a variety shots and cocktails. It is an excellent addition to our spirits line-up, and we are confident that our sales force and distributor network will focus their collective energy on growing it rapidly. LICOR 43 is the fastest growing premium liqueur in the world* and well on its way to becoming one of the most important brands in the category. We expect the U.S. to exceed the current 30% global growth rate in the coming year."
LICOR 43 is nationally available in 50ml ($2.99), 375ml ($14.99), 750ml ($25.99), 1L ($32.99) and 1.75L ($45.99). Prices may vary by market.
* (ISWA data 2010)
About Diego Zamora SA
Diego Zamora SA is a Spanish wine and spirit company with presence in more than 60 markets. In the spirit segment, it is the producer of the best-selling Spanish liqueur LICOR 43, which is growing at double digits globally. They also market the world's best-selling premium Italian Limoncello, Villa Massa of Sorrento. Zamora's wine portfolio comes from the most prestigious Spanish D.O.'s, such as Rioja, with Ramon Bilbao, Ribera del Duero with Cruz de Alba, Rias Baixas with Mar de Frades and Tierra de Castilla (Volteo). Ramon Bilbao Rioja Winery has been appointed as "Best winery in Spain" for 2009 by the reputed Gourmet Group. Diego Zamora S.A. is a private, family-owned company.
About W.J. Deutsch & Sons
W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.
The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles; California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramon Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Chile: Llai Llai; Argentina: Ruta 22; and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland), The Original MOONSHINE and Adult Chocolate Milk (USA), and Villa Massa (Italy). http://www.wjdeutsch.com
Media Contact:
Laura B. Peet, Director of Public Relations
W.J. Deutsch & Sons, Ltd.
914-251-3294
Email
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