Former NBC News Marketing Professional Tapped to Brand Retail Experience and Create Promotions Enhancing Consumer Engagement at Hines' Landmark Mixed-Use Complex in Downtown D.C.
WASHINGTON, Sept. 23, 2013 /PRNewswire/ — Hines announced today that Whitney Bossin has been appointed Director of Marketing at CityCenterDC and will lead the marketing and branding efforts for the retail experience at the landmark, mixed-use development taking shape in Downtown Washington, D.C.
(Photo: http://photos.prnewswire.com/prnh/20130923/PH84504)
In her new role, Ms. Bossin will help lead the planning and execution of marketing and public relations initiatives for CityCenterDC's retail and common areas, including the creation and execution of engaging consumer events within the development's open public plazas for all CityCenterDC visitors to enjoy.
Bringing tremendous expertise to her position, Ms. Bossin joins the CityCenter team after spending the last two years as a marketing and production coordinator for NBC News in New York, where she managed over $100 million in marketing and on-air promotional inventory for top shows including TODAY, NBC Nightly News, Dateline, Meet the Press, Rock Center with Brian Williams, and various NBC News initiatives such as Education Nation. She was acknowledged for designing innovative consumer campaigns and buzz-worthy marketing campaigns during her time at NBC News, such as the execution of special events held at 30 Rockefeller Plaza and around the country, including the Toyota Summer Concert Series on TODAY and the TODAY food trucks at the SXSW festival.
Prior to her work at NBC News, Ms. Bossin began her career at Discovery Communications in Los Angeles in advertising sales, maintaining accounts worth more than $61 million in billing across their 12 television networks. After several years in Los Angeles, Ms. Bossin later moved to New York to join a new children's network called The Hub, a joint venture between Hasbro and Discovery. She holds a Bachelor of Arts from the University of Southern California with a major in Communications and a minor in Business Administration.
"We are excited to welcome Whitney aboard," said Howard Riker, managing director for Hines. "She is a talented professional and we were all impressed with her ability to create events that bring people together around a brand and its ideals. Whitney is the right person to market our incredible retail offerings and extend our brand by connecting with consumers and creating unforgettable experiences at CityCenterDC."
"I am delighted to join the CityCenter team and thrilled to lead the charge in spreading the word about this incredible shopping destination," adds Ms. Bossin. "This is also a gathering place that the entire Washington D.C. market should be able to appreciate. We look forward to unveiling the many exciting programs and fun events we have in store for years to come, so everyone, regardless of age or demographics, can enjoy CityCenterDC."
About CityCenterDC
CityCenterDC (www.citycenterdc.com) is a unique, pedestrian-friendly, 10-acre mixed-use development, located in the heart of downtown Washington on a 4.5-block parcel bounded by New York Avenue, 9th, H and 11th Streets, NW. Foster + Partners of London and Washington D.C.'s Shalom Baranes Architects served as master-plan architects. Phases I and II of the project will contain more than 270,000 square feet of retail space situated at the base of seven buildings that encompass 520,000 square feet of office space, 458 rental apartment units, 216 condominium units, a 370-room luxury hotel, a public park, a central plaza and pedestrian-oriented streets and alleyways.
Construction of Phase I of the project commenced in March 2011. By the end of 2013, the two office buildings, two apartment buildings, two condominium buildings and associated retail space are expected to be substantially complete. Construction of Phase II of the project is expected to commence in the first half of 2014. It will consist of an approximately 370-room luxury hotel and 73,000 square feet of additional retail.
For more information, contact:
Hines – George Lancaster – 713-966-7676
Email
For CityCenterDC: Great Ink Communications – 212-741-2977
Alyson Leiter: Email
Tom Nolan: Email