Lessons Learned from Santa's Workshop and ENERGYbits®
BOSTON, Dec. 2, 2014 /PRNewswire/ — The holidays are a magical time, not just for children, but for startups too! The main difference is that children wish for the impossible while startups do the impossible. That's why we're so sure Santa's workshop must be a startup. Who else would dream of delivering gifts around the world without a distribution network, management team or Starbucks to fuel him? How does Santa do it? The same way that startups like Boston's ENERGYbits® do it – with passion, drive and a "can-do" attitude.
No distribution channel? Take whatever you have and make it work. Look at Santa. Every year he takes delivery into his own hands by harnessing Rudolph and sliding down chimneys to ensure his gifts get delivered on time – a feat that must impress even FedEx! Closer to home, Boston startup ENERGYbits® didn't have a distribution channel either. In fact, their algae tabs were so new that no one knew about them. It took ENERGYbits® five years to build a social media and online distribution network so athletes and consumers could be energized naturally with their plant-based protein.
No management team? Find someone who believes in your vision, put them to work and make it fun for them. Santa doesn't have time to read all those letters, make all those toys and deliver them too, so he gets his elves to help him get the job done – with fun! Why else would they agree to come to work with rings on their fingers and bells on their toes? Bootstrapped ENERGYbits® also had to find an affordable and fun way to build a team too, so they recruited college students to join them as interns and in exchange, provided valuable on-the-job training and bits. Not bits of cash but bits of fun and BITS® of algae.
No office? Santa doesn't have one either. All he has is a "workshop" which is probably code for "unused garage." The lesson here is to start with whatever you have and get creative! No receptionist? Hire a virtual company to answer your phone. No office to hold meetings? Borrow a friend's. ENERGYbits® doesn't have a swanky downtown office either, but that hasn't stopped them from doubling sales every year, being nominated as one of Boston's top fitness companies or attracting the attention of FedEx who just made a short video about them http://access.van.fedex.com/energybits/.
No Starbucks? Without giving any secrets away, we're pretty sure Santa doesn't have a Starbucks in the North Pole, which is why we think he gives his elves and reindeer ENERGYbits® to stay energized while they make and deliver all those gifts!
Whether you are a startup, busy consumer or athlete, this holiday season why not use the same "can-do" attitude that Santa and ENERGYbits® have to make your dreams come true? And, if you want more energy to make them happen faster or with less fatigue, take ENERGYbits® algae tabs www.energybits.com. Even Olympic athletes trust ENERGYbits® to fuel their dreams of bringing home the gold (and we're pretty sure Santa takes them too).
Catharine Arnston, Founder and CEO explains, "ENERGYbits® algae tabs energize and fuel athletes and consumers naturally by providing improved mental focus and a steady supply of energy all without chemicals, sugar, caffeine, or gluten." Algae has long been documented as the most nutritionally dense food in the world but its energy benefits have been virtually unknown outside of Asia. Thanks to ENERGYbits® this awareness is growing and so is the buzz about their BITS®.
This holiday season give your favorite startup, athlete, or elf the gift that keeps on giving. ENERGYbits® algae tabs – one size fits all. To purchase ENERGYbits® or to learn more visit www.energybits.com.
ENERGYbits® Inc. is a five year old sports nutrition company based in Boston MA. ENERGYbits® Inc. sells four brands of algae tabs to professional and amateur sports, fitness enthusiasts, and health conscious consumers. For more information or to purchase yours visit www.energybits.com
For more information:
Catharine Arnston
Founder/ CEO
ENERGYbits® Inc.
Boston, MA, USA
617-886-5106
@energybits
Email
www.energybits.com
www.facebook.com/energybits
