Architected Social Media Moves to the Forefront, Complementing Traditional Public Relations and Delivering Increased Value to Clients
MANCHESTER-BY-THE-SEA, Mass., Sept. 12, 2013 /PRNewswire/ — Warner Communications, a world-class boutique public relations and communications firm, is pleased to announce the launch of a new social media practice, #StrategicSocial™. It evolved from Warner's long-standing social media offerings and focuses on strategy development and execution for business-to-business and business-to-consumer clients.
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Agency Founder and President Carin Warner said, "Social media is an integral component to many of our clients' public relations programs. Our practice focuses on brand building, strategic awareness and, building clients' business. We understand the power social media plays in helping clients engage key stake-holders, customers and prospects in lively, relevant dialog that supports sales goals."
The Warner team has delivered measurable results through #StrategicSocial™ campaigns for clients including Terminix ALLCLEAR, NineSigma, Dancing Deer Baking Company, OstoSolutions, Sodoma Law, MetTrimMD and the International Window Film Association (IWFA), to name a few.
Warner's #StrategicSocial™ approach is thoughtful and carefully aligned with clients' business objectives. It favors targeted sharing of educated, distinctive, high-quality viewpoints rather than just proliferation of content. Additionally, as crisis communications experts – Warner's #StrategicSocial™ team is proactive and experienced in confidently navigating a positive outcome for clients even during the most challenging circumstances.
The formalization of a social media team and the related practice area is a natural extension of work that Warner prides itself on every day. Core to Warner's success is a deep understanding of clients' markets, target customers, partners and key influencers, and the ability to strategically place clients precisely where these targets are. Warner positions clients in important traditional media outlets and social media communities where they benefit from being not only present – but engaged.
Social Media Director and Account Director Jackie Lucas said, "Executives and decision makers are increasingly active in social media and our team ensures that clients are ahead of the social media curve – situated prominently, positively and intelligently on the right platforms."
About Warner Communications
Warner Communications (www.warnerpr.com) provides strategic integrated communications counsel, including corporate and product communications, public relations strategy development, media relations, social media marketing, promotions, special events, product introductions, crisis management, advertising, and corporate identity, and a commitment to delivering unmatched product quality and client service.