"The #1 Sicilian Wine Brand"
WHITE PLAINS, N.Y., March 7, 2012 — Just in time for the warm spring weather, noted Sicilian wine maker and #1 Sicilian retail wine brand Villa Pozzi is entering the thriving Moscato category with its own offering, made from 100% Italian Moscato grapes.
Imported in the U.S. by W. J. Deutsch & Sons, Ltd. (WJD), the newest addition to the Villa Pozzi portfolio plans to tap into the two-year double-digit growth of the Moscato varietal. In addition, Italian Moscato is also experiencing exceptional growth at more than 82% over the last 26 weeks, making it the fastest growing Italian white varietal.
"Moscato is the ideal complement to the Villa Pozzi portfolio," said Nicolas Ronteix, Director of Marketing, French and Italian Portfolio at WJD. "Crisp and refreshing, this fruity Moscato is well-balanced and deliciously sweet. It will pair beautifully with a variety of foods, from fruits and salads, to barbeque and dessert."
The Pozzi's are a 4th generation wine producing family who pride themselves on their origin in Sicily, Italy's largest wine producing region in both acreage and production.
With the addition of Moscato, the Villa Pozzi portfolio will consist of five popular varietals including Pinot Grigio, Cabernet Sauvignon, Merlot, and the #1 selling Nero D'Avola in the U.S.
Expected in stores by March, Villa Pozzi Moscato will be available in 750 ml ($9.99).
About W.J. Deutsch & Sons: W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.
The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles; California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: Nine Walks, The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramon Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Chile: Llai Llai; Argentina: Ruta 22; and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland), The Original MOONSHINE and Adult Chocolate Milk (USA), Villa Massa (Italy) and as of March 1, LICOR 43 (Spain). www.wjdeutsch.com
Media Contact:
Catherine Cutier
Senior PR Manager, WJ Deutsch & Sons
Email
914-251-3282
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