Online Video Content Communities to Increase Audience and Revenue Opportunities
MALVERN, Pa., August 13, 2009 — AnySource Media, LLC, creator of the Connected HDTV Platform(TM) allowing consumers to easily watch 100s of "virtual" on-demand channels "out of the box" in new HDTVs being introduced this year, today announced Graspr and Viddler as new content partners. The Connected HDTV Platform creates an additional business opportunity for all professional content, from instructional video networks to communities and general enthusiasts.
"Viddler simplifies the challenges content owners face in hosting, distributing and monetizing their video, and that brings us to our partnership with AnySource," states Rob Sandie, President of Viddler. "The Connected TV Platform offers our customers greater exposure by bringing their Web-based shows to the TV set."
"Beyond developing, editing and sharing high-quality videos covering every topic imaginable, the business opportunity in video communications is significant," states Doug Vogel, Director, Content Business Development, AnySource Media. "The market has reached a pivotal point and revenues from subscribers, advertisers and syndication agreements will be positively impacted by Connected TV."
In addition to driving incremental traffic to websites or hosted videos, content owners like the ease of working with AnySource Media. AnySource provides a turn-key connected TV solution embedded directly in HDTVs that requires no expenditure of content partner engineering resources for integration. It also preserves content provider business models, whether ad-supported or paid.
"The market for online instructional videos is growing rapidly and therefore brand awareness is the key to success," says Teresa Phillips, CEO, Graspr. "Incorporating the AnySource Media Connected TV platform into our distribution strategy puts us at a tremendous advantage over our competition and emphasizes the future of video across multiple screens."
To schedule an exclusive preview of the Connected HDTV demo, please contact AnySource by visiting or call 610-422-2805, ext. 218.
About AnySource Media
AnySource Media is the creator of Internet Video Navigator(TM), a part of the Connected HDTV Platform(TM), which allows the television set to be directly connected to the Internet. Consumers will be able to navigate and play videos from hundreds of existing web sites all through a standard TV remote control. The Philadelphia-based company produces software that is embedded directly into HDTVs and other consumer electronics devices with a data center back-end to support easy and fast TV navigation and e-commerce transactions, as well as content and data aggregation deals for consumer electronic devices. For more information, please visit http://www.AnySource.com
About Viddler:
Viddler is an interactive online video platform for uploading, sharing, enhancing, tagging, commenting on, and forming groups around videos. While Viddler provides a free service for non-commercial users, the paid Viddler business service includes support, a customizable player, the ability to create a private community, detailed analytics, priority encoding, HD encoding, iTunes support, control over advertising and full branding.
The company, headquartered in Bethlehem, PA, was founded in November 2005 by Robert Sandie, President, and Donna DeMarco, Vice President. Viddler may be found at http://www.viddler.com.
About Graspr:
With over 25,000 high-quality videos from producers and experts across major lifestyle markets, Graspr is the world's leading instructional video network. Graspr is the only site where learners, users, and creators of videos can edit, watch, collaborate on, and syndicate to make money from instructional videos.
Graspr is a privately held company based in Mountain View, California and can be found at: . Graspr was launched in September 2007 by Teresa Phillips, a former executive at both Yahoo and Time Warner. Teresa founded Graspr to enable people to discover the answers they seek from either experts or from those who have shared a similar experience. Through the broad reach of the Internet, and more specifically the power of video, people all over the world are able to share their wealth of knowledge more freely through Graspr.
Media Contact:
Alison Guzzio
AnySource Media
610.925.2761
Email
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