Search Engine Marketing and Mobile Marketing Certificates Are First Offered 100% Online by Nationally Ranked University
TAMPA, Fla., Aug. 16, 2010 — Continuing its mission of providing world-class online training in the most in-demand fields, the University of San Francisco (USF) proudly introduces two new advanced specialized certificate courses: Advanced Search Engine Marketing and Advanced Mobile Marketing. As with USF's core Master Certificate in Internet Marketing program, these 100% online classes are led by working industry experts who are considered leaders in Internet marketing. Each course empowers professionals with enhanced expertise and valued credentials from an accredited, U.S. News & World Report-ranked best national university.
"Search engine marketing (SEM), which includes vital strategies such as paid search (PPC) and search engine optimization (SEO), is providing tremendous compensation opportunities for ambitious Internet marketing professionals," said USF online program faculty member and SEM expert Joe Laratro. "The average salary for a director of search engine marketing, for example, is currently $138,000, according to Indeed.com. And there are many more lucrative career options in the field.
"Most SEO practitioners are self-taught," Laratro continued, "but those marketers with the top credentials and skill sets — which they can develop in this first-of-its-kind SEM program — will have the best chance of claiming high-paying spots at leading companies. Advanced Search Engine Marketing brings them much closer to making their professional goals a reality through the convenience of 24/7, video-based e-learning."
Advanced Search Engine Marketing is ideal for SEO managers and executives, content writers, account managers, PPC campaign managers and team members, CMOs, webmasters, media buyers, brand managers and entrepreneurs who want to enhance their skills in search engine optimization and paid search advertising. Students master the advanced aspects of PPC engines, test and troubleshoot all aspects of SEO and PPC, identify key factors to successfully plan and execute marketing/optimization, and more.
New Mobile Marketing Course Primes Students for Success in High-Growth Area
The recent uptick in smartphone usage has resulted in impressive statistics for mobile marketing growth. The International Data Corporation is projecting the number of mobile users, which was 450 million just last year, to double by the end of 2013. Further, Nielsen has noted that greater than 70% of U.S. consumers plan to use mobile Internet on a daily basis in the coming years. These numbers translate to tremendous revenue potential for marketers. "With the mobile marketing arena growing at a staggering rate, it's easy to understand why so many Internet marketing professionals are starting to see the value of up-to-date training like USF offers in Advanced Mobile Marketing," stated USF online program faculty member and mobile marketing expert Roger Welch.
Advanced Mobile Marketing is designed for marketers, product managers, QA testers, account managers and others involved in mobile campaigns, or anyone who wants to achieve high-level mobile marketing proficiency. Participants in this program employ essential mobile marketing tools, discover how to successfully plan and execute a mobile marketing campaign, analyze campaign metrics and adapt campaigns to maximize ROI, as well as gain other important skills.
Registration is now open for Advanced Search Engine Marketing and Advanced Mobile Marketing. Classes for the inaugural session of the search engine marketing course begin September 1, with the mobile marketing program following on October 1. Upon completion of each eight-week course, participants will receive a framed certificate from the University of San Francisco's School of Business and Professional Studies.
For more details on USF's new advanced specialized certificate courses in Internet marketing, visit http://www.USanFranOnline.com or call 800-436-1713. Agencies and marketing departments can learn about corporate training solutions, customization options and special agency/group rates at http://www.InteractiveMarketingTraining.com.
About the University of San Francisco
Acclaimed as one of America's best universities by U.S. News & World Report, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF's online programs are offered through its School of Business and Professional Studies, which includes the Masagung Graduate School of Management and the McLaren College of Business.
About University Alliance Online
The University Alliance (UA) facilitates the promotion and online delivery of associate's, bachelor's and master's degrees as well as professional certificate programs from the nation's leading traditional universities and institutions. Powered by UA's technology and support services, our university partners have surpassed 450,000 online enrollments and a million credit hours — making UA the largest facilitator of e-learning in the country.
Contact:
Sandy Levine, VP of Marketing Services
University of San Francisco/University Alliance Partner
813-621-6200
http://www.usanfranonline.com
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