Leading expert in the SEM industry touts the benefits of USF's 100% online Master Certificate in Internet Marketing program and explains "Bringing SEO In-House"
TAMPA, Fla., March 19, 2010 — The University of San Francisco's (USF) Internet Marketing online faculty member, Joe Laratro, will present his leading-edge Search Engine Marketing (SEM) tactics, "Bringing SEO In-House," on Wednesday, March 24, 2010, at the Search Engine Strategies (SES) 2010 Conference and Expo.
USF will be showcasing its online Master Certificate in Internet Marketing program at the SES Expo which will be held in New York City from March 22-26, 2010, at the Hilton New York. "It is the first and only 100% online certificate program that provides the advanced training and credentials one needs to become an interactive marketing expert," noted Laratro.
Laratro, one of the first 100 certified Google AdWords Professionals, was a contributor to the founding of the Yahoo! Strategic Provider Program, is a certified Yahoo! Strategic Provider Ambassador, and continues to be closely involved in industry developments. In March of 2006, he was one of only 20 professionals invited to sit on the MSN AdCenter Search Council.
"It's exciting to be able to present the benefits of USF's online Internet marketing training programs and share our collective SEM knowledge with experienced industry professionals, as well as those who are new to the game," said Laratro. "For many organizations, it's a challenge to manage an in-house Internet marketing department. That's why we've worked together to simplify the equation with a single, customizable interactive marketing training solution that's right for any organization."
Joining Laratro at the event will be Pete Schatschneider and Amit Sharan, University Alliance brand managers for USF's online business certificate programs.
Through the USF Master Certificate in Internet Marketing program, professionals can become proficient in all facets of digital marketing, including website usability, blogs, Web 2.0, paid search, media buys, legal, SEO, web analytics, viral marketing, affiliate marketing and social media. The program also prepares students for certification from two of the leading industry organizations: Google Advertising Professional and Web Analytics Association.
Visitors to USF's Search Engine Strategies Expo booth #321 will have an opportunity to register to win an online Internet Marketing course valued at up to $2,280. Those who cannot attend the show can still register to win a free course at *
About the University of San Francisco
Acclaimed as one of "America's Best Colleges" by U.S. News & World Report, the University of San Francisco (USF) has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF's online programs are offered through its School of Business and Professional Studies, which includes the Masagung Graduate School of Management and the McLaren College of Business.
*Subject to verification of eligibility. Restrictions apply. See official rules for entry details and eligibility restrictions at the event or visit . No purchase necessary.
Contact Information:
Sandy Levine, VP of Marketing Services
University of San Francisco/University Alliance Partner
813-621-6200
http://www.usanfranonline.com
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