Press Release Headlines

Tropical Traditions Brings Organic Gluten-Free Coconut Flour to the US

WEST BEND, Wis., June 27, 2006 — Tropical Traditions announced this week that it had added organic coconut flour to its line of organic products. Imported from the Philippines, organic coconut flour is fiber from the coconut meat after most of the oil has been extracted to make Virgin Coconut Oil. Since Virgin Coconut Oil is extracted from fresh organic coconuts within a short time after they are harvested, the residue is a very high quality product that lends easily to making organic coconut flour. Tropical Traditions organic coconut flour is high in dietary fiber and protein, and is gluten-free. It has more fiber than gluten-based grains.

Tropical Traditions organic coconut flour can be added to standard wheat-based recipes to add extra fiber, by substituting 10-30% of the grain-based flour with our coconut flour. Some recipes, such as muffins and quick breads, can be accomplished with 100% organic coconut flour and therefore be 100% gluten-free. Tropical Traditions has already developed several recipes using coconut flour which are posted on their website. Since coconut flour contains over 19% non-gluten protein, it makes an excellent addition to shakes and smoothies where fiber and protein are needed. It can also simply be dissolved in water as a high-fiber drink for those needing to add fiber to their drink which is gluten-free.

Coconut flour was first discovered in the Philippines as a residue of frozen coconut milk products in the 1990s. Availability was limited however, and utilized mostly in bakeries in the Philippines. Tropical Traditions started the Virgin Coconut Oil business in the Philippines in 2000, and now there are sufficient companies making Virgin Coconut Oil to produce a steady supply of high-quality coconut pulp residue to make coconut flour. Tropical Traditions has now brought certified organic coconut flour into the US market, where non-gluten based flour products are in high demand.

Contact:

Tropical Traditions
PMB 219 – 823 S. Main St.
West Bend, WI 53095
http://www.tropicaltraditions.com/organic_coconut_flour.htm
Brian Shilhavy – President
1-866-311-2626 ex. 807
Fax: 1-866-294-8991

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