PHILADELPHIA, Dec. 17, 2013 /PRNewswire/ — Suddenly Fem™ — a dynamic force in crossdresser – transgender clothing and lingerie for over 20 years — has launched an extraordinarily innovative new website that is as bold and exciting as the market it serves.
(Logo: http://photos.prnewswire.com/prnh/20131217/PH34405)
"Today's cross dresser or trans woman is not like her counterpart from 20 years ago," says Tyler DeSouza, designer and Vice President of the fashion line. "She is just as likely to be out on the town as home in the closet. She demands fashion-forward styling, an excellent fit, and, perhaps most importantly, a convenient, effective way to shop online."
The visually stunning new Suddenly Fem™ website offers updated menus and categories that simplify shopping for customers who are new to cross dressing and trans fashion. An easy-to-use interface enables shoppers to effortlessly navigate through the site's innovative features:
- Exclusive Interactive Size Chart – Shoppers input their measurements and are quickly directed to the best size for their bodies. (SuddenlyFem clothing is designed to fit cross dressers' slim hips, longer arms, wider shoulders, and longer torsos.) This feature makes the often-confusing transgender clothing conversion simple. It also provides optional metric conversions for the European trans fashionista.
- Interactive Breast Form Sizing Tool – The sizing tool creates personalized breast form size recommendations for each customer based on his or her particular proportions and desired silhouette.
- Abilty to Add Matching and Coordinating Items Directly From the Product Page – Shoppers will no longer need to click numerous times and browse numerous pages to purchase a complete outfit. The site provides suggestions to accomplish a complete look. And it's all on one page!
- Virtual and Downloadable Fashion Catalogs – Customers can browse the catalog online, download a copy, or order a full-color paper catalog for their home.
"We are very excited to unveil this fantastic new platform," says DeSouza. "Our goal has always been to elevate fashion and style for cross dressers and trans women. This site clearly represents our vision. It highlights the beauty of our fashions while helping to raise the level of respect for the transgender and cross dressing community overall."
Suddenly Fem™ has successfully merged fashion, style and beauty with ease, functionality and information. They plan to add more specialized features with each coming season – keeping their site fresh while offering a shopping experience over and above their customer's (and the world's) expectations.
About Suddenly Fem™ – Suddenly Fem™ is the largest fashion line for the M2F transgender community in the United States — and arguably the most stylish. Covering all aspects of trans fashion from edgy club wear to racy lingerie to expertly coordinated sets and collections, Suddenly Fem™ is not just a retailer, but a designer and manufacturer of virtually every product in their mail order catalogs and online store. For more information on Suddenly Fem™, a division of Best Value Products, contact Tyler DeSouza at 215-694-1500 or at Email.
www.CrossDresser.com.