Industry Leader to Share Insights on Creating an Authentic Online Voice and Maximizing Online Engagement
NEW YORK, Feb. 17, 2014 /PRNewswire/ — Switch Media, Inc., a full-service social media management and marketing agency, today announced that Executive Partner, Tracey Pennywell has been selected to speak at Social Media Week in New York, February 17 – 21, 2014. Pennywell is participating in two panel discussions hosted in conjunction with Black Creative: The Premier Network for Multicultural Talent.
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"We're so excited to partner with Switch Media on these panel discussions, and to have Tracey Pennywell, who brings with her years of brilliant branding and marketing experience," said Reginald Christian, CEO and founder of Black Creatives. "She combines social media expertise in real-world business scenarios with a compelling presentation style that delivers practical steps for leveraging digital platforms for business success."
Pennywell is presenting during the sold out, opening night discussion, "Allow Me to Reintroduce Myself: Finding Recognition Online for Your Career" from 6:30pm to 8:30pm tonight at GreenSpaces, located at 394 Broadway, 5th floor. On Thursday, February 20, she will participate in "Engagement Re-defined" from 6:30pm to 9:00pm at WECREATE, located at 58 11th Street, 8th floor.
Social media management and marketing programs for companies have become a dominant business strategy to remain relevant with today's consumer. Currently, the challenge for digital agencies is to ensure their clients recognize the importance of keeping pace with advancements in social media platforms, so that they can adapt and modify their approach to engagement with their audience. Ultimately, the program needs to realize the company's business objectives as well, which is the primary function of social media in the corporate arena.
The events taking place during Social Media Week will exam the cultural and economic influence of social media, while creating dialogue around the most cutting-edge approaches, concepts and developing trends in social and digital media.
About Social Media Week
Social Media Week, powered globally by Nokia, is a leading media platform and worldwide event that take place in 26+ cities each year. The mission of Social Media Week is to provide the best information, ideas and inspiration to achieve more in a hyper-connected world. Social Media Week is owned and operated by Crowdcentric Media LLC. To learn more, visit www.socialmediaweek.org.
About Switch Media, Inc.
Switch Media, Inc. is a social media management and marketing company that focuses on creating tailor-made methods to heighten corporate and identity branding among mainstream and multicultural audiences. By cultivating a unique voice that personalizes each client to its target audience, Switch drives social media engagement, fan support and interaction, and increases exposure.
For more information on Switch Media, Inc., please visit www.switchmediainc.net