HACKENSACK, N.J., Dec. 19, 2007 — Slingo, Inc., a leading developer and publisher of casual games and interactive entertainment, has achieved the largest casino install in the United States for the Triple Slingo Jackpot Slot Machine.
This major installation was placed in Harrah's Chester Casino and Racetrack in Chester, Pennsylvania. Harrah's Chester Casino has placed 24 Triple Slingo Jackpot machines in a special dedicated Slingo game theme area, featuring five cent nickel machines and nine linked progressive jackpot machines. Placing the machines in a large themed area has traditionally been known to generate more excitement for slot players. The dedicated Slingo area is located adjacent to the Harrah's Chester's Club Cappuccino. "The Slingo Slot area creates a unique niche on the Harrah's Chester casino floor that has a great flow and better feel for slot players," said Brian Dolan, Director of Slot Product & Service, Harrah's Chester Casino and Racetrack.
Harrah's Chester Casino is also planning to support the Slingo games with several exciting marketing campaigns including an email newsletter to their customers announcing the arrival of the Slingo games.
"Slingo is very excited that Harrah's Chester has put their support behind our Triple Slingo Jackpot game. I feel very confident that they will be extremely popular and Harrah's guests will enjoy playing them," said Dave Lyons, Vice President Casino Division, Slingo, Inc.
With such a loyal following of the Slingo branded games in Atlantic City the Chester games are sure to be a success in the Pennsylvania area, especially since Pennsylvania is one of the top three states in the United States for online visits to http://www.slingo.com.
Harrah's has configured the Triple Slingo Jackpot games as a multi-coin, 20 line, 5 reel mechanical slot machine with a max bet of 100 credits and a top jackpot of 45,000 credits. The new Triple Slingo Jackpot machine, which features several well-known Slingo branded symbols and characters, uses IGT's new high linage technology that increases the hit frequency, adding more excitement for game players.
Last summer International Game Technology (IGT) conducted a six-week test of Triple Slingo Jackpot, the newest slot machine to feature the lovable Slingo(R) characters and brand. The new Triple Slingo Jackpot ranked first out of all of the new multi-coin, multi-line, reel type games tested in 2007 and was the number-one-selling reel type machine in October of 2007.
About Slingo, Inc.
Slingo, Inc. is a U.S.-based company that has developed and licensed the intellectual property for Slingo(R) brand of games for over 10 years. As a pioneer and thought-leader in the casual games industry, Slingo Inc. has successfully licensed to partners worldwide for use with: free online game sites, downloadable games, lottery tickets, casino slot machines and table games, a television game show, interactive television, mobile phone games, and most digital interactive mediums. The original Slingo game boasts that over three billion games have been played to date. Slingo is also the FIRST in many areas including First cyber lottery ticket and First casual game to be made into a television game show. Slingo, Inc.'s long list of partners have included America Online, AC Coin and Slot, IGT, United States Playing Card Company, Funkitron, Scientific Games Corporation, PixelPlay, Hasbro, Tiger Electronics, I-play and Oberon-Media. People can play Slingo and more than 30 original games as well as join the social networking community by going to http://www.slingo.com.
About Harrah's Entertainment
Harrah's Entertainment is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
Harrah's Entertainment owns or manages through various subsidiaries nearly 40 casinos in three countries, primarily under the Harrah's, Caesars and Horseshoe brand names. We provide great customer service in exciting and entertaining environments, with the goal of becoming your overwhelming first choice for casino entertainment.
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