Leading Regional Publisher Femina Group to Publish Award-Winning Comic in World's Largest Muslim Country
KUWAIT CITY, Kuwait, Aug. 2, 2007 — Teshkeel Media Group, KSC, announced today that it will partner with leading Indonesian publisher Femina Group to license its award-winning comic book series, THE 99, throughout the world's most populous Muslim nation. THE 99 will be translated into the local language, Bahasa, and a Malay language edition will also be published in the neighboring nation of Malaysia.
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"Indonesia is the fourth-largest country on Earth in terms of population, and its population is also predominately Muslim, so it is a logical progression from our current operations in the Middle East and North Africa," said Teshkeel CEO Naif Al-Mutawa. "Several companies expressed interest in publishing THE 99 in this territory, but Femina's professionalism and proven success with titles like Reader's Digest and Men's Health convinced us that they were the ideal partner to spread the legend of THE 99 in this key market."
Femina Group Director Svida Alisjahbana said, "We really embrace THE 99's spirit and are excited to publish a story that teaches positive lessons to Muslim children." She added, "A large portion of Indonesian and Malaysian Muslims consist of progressive and modern Muslims so we believe that there is huge potential for THE 99 to become successful here."
Femina Group – one of the region's leading magazine publishers – will launch the local version of THE 99 at the end of September, in time for the beginning of the Ramadan fasting season. Under the terms of the agreement, THE 99 will be made available in bookstores, department stores and newsstands throughout Indonesia and Malaysia.
Headquartered in Kuwait, Teshkeel Comics' stated goal is for its flagship title, THE 99, to bring positive entertainment to young readers not only in the Middle East and North Africa, but also throughout the world. "Having also recently announced plans to bring THE 99 to the United States, our partnership with Femina is another significant step in making THE 99 a truly worldwide brand," concluded Al-Mutawa.
ABOUT TESHKEEL MEDIA GROUP KSC
Teshkeel Media Group, KSC (http://www.teshkeel.com) is one of the Middle East's leading developers of comic books, magazines, and other forms of children's entertainment. Based in Kuwait, and with offices in New York and Cairo, the company's mission is to fill a significant void in positive, high-quality children's content in the region, including in print and electronic media, film, and television. In addition to working with global publishers like DC, Marvel, and Archie Comics, Teshkeel also develops its own original character properties, including THE 99 (http://www.the99.org), an award-winning original superhero property based on Islamic culture and history, which debuted in June 2006.
ABOUT FEMINA GROUP
Based in Jakarta, Indonesia, Femina Group was founded more than 40 years ago as a textbook and literary printing press. Since then, it has evolved to become Indonesia's leading lifestyle magazine and media company under the parent company PT Gaya Favorit Press. As a vertically integrated publishing company, Femina Group is currently the second-largest magazine publisher in Indonesia. It distributes 14 titles throughout Indonesia and Malaysia, and also owns a radio network.
MEDIA CONTACTS:
TESHKEEL MEDIA GROUP, KSC
Dr. Naif Al-Mutawa
CEO
Tel: (Kuwait) (+965) 961-8666
Tel: (USA) (+1) 917-689-8880
Email: Email
FEMINA GROUP
Svida Alisjahbana
Director
Tel: (+6221) 5275555
Fax: (+6221) 5209366
Email: Email