Press Release Headlines

Smart for Life(R) Cookie Diet Products Launching at Kinney Drugs

BOCA RATON, Fla., Jan. 14, 2010 — Smart for Life(R) Cookie Diet, the fastest-growing weight loss company in North America, continues to expand and grow by adding additional bricks and mortar retailers in the distribution categories of Food, Drug and Mass.

The Smart for Life(R) Cookie Diet weight loss products will be placed in 87 Kinney Drugs locations in New York and Vermont. Smart for Life(R) 6-pack to-go cookie trays in two delicious flavors, Chocolate Chip and Oatmeal Raisin, are in store now. Instructions are available with each pack as well as customer service representatives available for additional support. Smart for Life(R) Cookie Diet sister company, Better Health Beverage's underWAY(TM) will also be available in-store February 2010.

The success of Smart for Life(R) products is attributed to affordable pricing, quality products, all natural and 60% organic delicious foods. Kinney Drugs customers will now have the benefit of a safe, healthy weight loss regime.

"Our partnership with Kinney Drugs now provides more consumers the availability of the Smart for Life(R) program," states Dr. Sass Moulavi, M.D. and creator of the Smart for Life(R) Cookie Diet.

Richard Kayne, COO of Smart for Life(R), points out that Smart for Life(R) Cookie Diet offers a minimum of 20% savings over competing weight loss products while offering a better program. "This definitely contributes to our continued success!" he says.

For over 100 years, Kinney Drugs has been a leading pharmacy providing its customers with high quality products at competitive prices.

ABOUT SMART FOR LIFE(R)

Smart for Life(R) cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., "Dr. Sass," on the principle of improving people's lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life's e-commerce program provides an accessible weight-loss management program to consumers across the country. In addition, the over 30 weight-loss centers are each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program. Over the past 7 years, Smart for Life(R) has helped hundreds of thousands of people lose millions of pounds – improving their health, appearance and happiness. Please visit http://www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman
1-561-394-5300 ext. 202
Email

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