Press Release Headlines

Smart for Life(R) Centers to Open in South Florida

Clients become center owners to share weight loss system success

BOCA RATON, Fla., Jan. 26, 2011 — Smart for Life®, the trailblazing company featuring weight management products including the famous diet cookies, announces the opening of two new centers in South Florida, one in Miami and a new, bigger Center in Aventura.

Myra Montes de Oca, South Miami owner of the Smart for Life® Center at 7800 S.W. 87th Avenue is excited to open her doors. Richard Kowalsky, M.D. will see patients and looks forward to helping them as he has in 3 other area centers. The new Center will celebrate its Grand Opening on January 24th. The center will offer multiple programs to clients along with Smart for Life® and underWAY product lines.

"I lost 70 lbs. when I was younger and keep it off using these easy, convenient and delicious Smart for Life® products. If a few pounds creep up, I'm back to the cookies!" said Mrs. Montes de Oca. "I am a healthy adult without high blood pressure or high cholesterol. Now I'm excited to open my own center and to share the Smart for Life® program. It's a lifestyle just about anyone can live with!"

Due to an increased client base, the Aventura Center has moved to a larger, 1st floor location with plenty of parking next to the Aventura Mall between Publix and CVS. The Center is now open to serve clients at 2980 Aventura Boulevard.

At all Centers, clients may choose from multiple programs including one-on-one medical supervision and/or support from trained Smart for Life® counselors. In a study completed in 2010, it was shown that the Smart for Life® centers' clients had an average weight loss of 13.5 lbs. per 4 weeks. These clients felt better and found the program very easy to follow.

"We are thoroughly excited to watch the Centers multiply here in South Florida," said Dr. Sass Moulavi, M.D., founder of Smart for Life. "This market is primed for our expansion and fully embracing a healthier lifestyle. These Centers are definitely designed to exceed client expectations!"

Smart for Life® cookies are 60% organic and include a proprietary Super Fiber blend known as THINADVENTURE Fiber™. THINADVENTURE Fiber™ is also used in a drink its sister company Better Health Beverage launched called underWAY™. Many people use the cookies not just for weight loss but as a healthy meal replacement that is easy, convenient and actually costs less than they currently spend on food. Over 25 weight-loss centers, with 6 in South Florida, provide in-person counsel to consumers supporting the e-commerce program as well as the in-Center program.

For more information, please visit , http://www.smartforlife.com, or contact Lisa Goodman at 561.394.5300 x 202, Email

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