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Smart for Life(R) Awarded for Charitable Donation

Unicorn Children's Foundation Selected Smart for Life(R) as Recipient of Shining Star Award

BOCA RATON, Fla., July 8, 2010 — The trailblazing company whose Smart for Life(R) weight management products featuring the Smart for Life Cookie Diet component was recently selected to receive the Unicorn Children's Foundation 2010-2011 Shining Star Award. This award recognizes an individual or organization that has brought significant awareness to the issues associated with developmental, communication, and learning disorders.

Past Shining Star recipients include Mr. Donald J. Trump and Florida Governor Charlie Crist, who have each utilized their public profiles to promote increased awareness of developmental disorders or have made services more accessible to these individuals and their families.

"Smart for Life Cookie Diet has been helping people get healthier for years. It's our way of giving back to the community. Contributing to the Unicorn Children's Foundation is another way for us to positively give back to a good cause, and we're honored to be recognized," said Dr. Sass Moulavi, founder of Smart for Life.

Smart for Life has recently been recognized for the following achievements:

  • Doctors Scientific Organica, the commercial baking operation for Smart for Life(R) has achieved a perfect score for remaining pest-free for the last 12 months awarded from Randolph Associates, an independent auditing company.
  • The trailblazing company whose Smart for Life(R) weight management products featuring the cookie diet component was recently named the "Most Filling" diet cookie in the May Health Spotlight of Chatelaine Magazine, Canada's leading women's media brand read by 1 in every 3 women in the country.
  • The Smart for Life(R), underWAY(TM) Showboat won "Best Theme" during the 2009 Seminole Hard Rock Winterfest Boat Parade in Ft. Lauderdale, FL.

"This adds to our long list of awards including the People's Choice Weight Loss Program in 2007 and our 87% rating on Diets In Review website. We are honored that our efforts are recognized," said Richard Kayne, COO for Smart for Life.

For more information, please visit http://www.smartforlife.com, or contact
Jessica Lieberman or Casey Miller of Behrman Communications at 212.986.7000
Email | Email
High resolution photos, TV spots and interviews are available upon request.

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