MANASQUAN, N.J., March 5, 2014 /PRNewswire/ — Consumers do not necessarily associate carpet and flooring decisions with environmental stewardship; SMART Carpet and Flooring (www.smartcarpet.com) is hoping to change that perception. Among the company's vast selection of quality carpets and floors are many "green" choices that have been embraced by those interested in Earth-friendly products for their homes.
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Eco-consciousness in carpet and flooring can mean several things, from less consumption of natural resources to more efficient manufacturing. Many of the brands carried by SMART Carpet and Flooring bring together multiple green attributes.
Shaw Floors has built a reputation for offering strong and attractive hardwood flooring with exceptional moisture tolerance. EnviroCore is the company's answer for consumers seeking a more conscientious hardwood that still retains all of the qualities of the company's other products. Sporting the slogan "harder, denser, and greener," EnviroCore is made in the USA from recycled, post-industrial wood fiber. In total, the EnviroCore flooring line uses 50% less newly harvested wood than typical hardwood flooring.
For those who want the look of hardwood flooring, from the classic to the exotic, SMART Carpet and Flooring also sells Shaw's OptiCore, which is among the "greenest" choices for flooring available. The laminate coreboard technology that goes into OptiCore flooring is so durable and resilient that it may never need replacing, and less replacement means less burden on Earth's resources. Plus, by mimicking a natural material, the actual source of that material is preserved.
With trendsetting manufacturing processes, Shaw Floors embodies the concept of eco-friendliness throughout a product lifecycle. OptiCore uses raw material that would otherwise go to a landfill, while also capturing and reusing most of the manufacturing byproducts. For instance, heat from machine exhausts is used to dry wood fiber. Consumers who choose Shaw can rest assured that their flooring not only meets high standards, but has been built without creating needless waste.
Shaw is also well regarded for its line of ClearTouch carpets, which are made from recycled plastic bottles, one of the biggest culprits in terms of filling up landfills and polluting waterways. The polyester-like fibers that result from Shaw's patented process have every quality one might want in a carpet – durability, colorfastness and softness. All of this is achieved while putting millions of pounds of plastic to good use.
Mohawk SmartStrand is another excellent choice in the category of environmentally conscious carpets. In addition to its trademark durability, SmartStrand is composed of DuPont Sorona renewably sourced polymer. Made in part from corn, DuPont Sorona is significantly less resource intensive at the production phase; the manufacturing process emits 63% less greenhouse gas than comparable materials. All of Mohawk SmartStrand's environmental claims have been independently certified.
A competitor in the eco-friendly carpet category, Bliss Carpet by Beaulieu, like Shaw's ClearTouch, uses recycled plastic bottles as the source of its fibers. The company estimates that its manufacturing operation consumes about 1.6 billion discarded water and soda bottles each year. Other notable features of Bliss Carpet include Silver Release (an antimicrobial treatment), Magic Fresh (an odor-destroying treatment) and Nexterra (a backing material composed of post-consumer waste).
SMART Carpet continues to streamline the process of choosing and buying carpets by bringing the showroom straight to people's homes. In its own way, the company is contributing to the green revolution by not operating a massive, resource-hungry retail space.
About SMART Carpet
SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home – your home – where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available.
Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.
Contact:
Danielle D'Angelo
www.smartcarpet.com
732-292-6100 ext 1502
Email