BROOKLYN, N.Y., Nov. 24, 2010 — Every day, businesses across the country miss out on thousands of potential sales due to negative reviews and customer feedback online — often in places that business owners don't even know to check. To remedy this lost potential, Brooklyn-based Internet marketing company Ajax Union (http://www.AjaxUnion.com) has created the PR United and Reputation Management plan (http://www.PRUnited.com), a service designed to build and maintain positive online buzz for businesses.
"When William and Kate announced their wedding date, when Eva Longoria and Tony Parker broke the news of their divorce, when Bristol Palin signed up for Dancing With The Stars, do you think they left their public images up to chance? They had PR marketing teams and press release services working around the clock to build up good publicity and get a leg up on any negative press," said Joe Apfelbaum, the CEO of Ajax Union.
"People are Googling Justin Bieber, Lady Gaga and Miley Cyrus, and they're Googling you, too — before they even consider making a purchase. Without reputation management, the listings that searchers discover can harm your brand and disrupt sales," Apfelbaum said.
Planted by unhappy customers, disgruntled employees or even agents from competing operations, negative publicity can hinder businesses of all kinds. Even companies without websites can lose business from unfavorable ratings and reviews. In fact, these businesses are the most vulnerable of all, as they have no online material to counter bad publicity.
"Not being online doesn't mean you're not online. The Internet has a profound effect on your business whether or not you even own a computer," said Ajax Union President Zevi Friedman. "Therefore, it's necessary to maintain your online credibility through aggressive PR marketing."
The PR United and Reputation Management plan bolsters credibility through a variety of techniques. Throughout the program, Ajax Union monitors the brand for positive and negative press, enhancing company credibility by contributing regularly to industry blogs and forums. The PR marketing team augments these efforts with biweekly business press releases, written in-house and distributed to free services that feed to powerful outlets like Google and Yahoo! News. At any time, the client can choose to upgrade to a paid distribution network to give specific press releases greater exposure. The business press releases promote a positive buzz while showcasing special offers, new/popular products and services, industry updates or company milestones. The texts are also enhanced with strategic keywords to facilitate Search Engine Optimization (SEO) and increase site traffic.
The PR United and Reputation Management plan is only one of Ajax Union's online marketing programs, which encompass SEO, Pay-Per-Click (PPC), Social Media Optimization (SMO), email marketing, web design and other services. All of the online marketing services are priced for small business, available for a few hundred dollars a month.
To learn more about Ajax Union, contact Joe Apfelbaum at Email or call (800) 594-0444.
# # #