NEW YORK, May 9, 2012 — Franco Carlotto, fitness expert and author of Carb Cycle, has named Krupp Kommunications (K2), a full-service public relations, marketing and branding agency, as agency of record to represent Carb Cycle – the only fitness and nutrition program that works with the body's natural carb storage system to reach and maintain weight-loss goals. In this role, K2 will provide overall brand management and media relations while educating today's society on ways to achieve the healthy and fit body they've always dreamed of, without sacrificing carbs through his Carb Cycle system.
A culmination of over two decades of thorough studying and testing, Carb Cycle works by rearranging one's carb intake between normal-carb and lower-carb days in an ongoing cycle – thus depleting and then loading the body's natural carb storage in a safe, effective, and simple cycle. Contrary to most other diets, Carb Cycle never requires eliminating carbs completely, ensuring that results will neither plateau nor will the body ever be low on energy or nutrients which carbs provide. Carlotto authored Carb Cycle to help teach those looking for a natural yet efficient way to achieve and maintain both optimal fitness and health.
"Over the years I have personally helped people all over the world get and stay in shape while still eating carbs by using my Carb Cycle method. Now with the release of my book, I'm thrilled to share my system with the world!" said Carlotto. "With K2's reputation in the health and wellness space, they are the perfect agency to represent the Carb Cycle brand."
"We pride ourselves on working on projects that help people live their best lives and are thrilled to be working with Franco Carlotto as he sets out to teach society his revolutionary way to take back control of their health," says Heidi Krupp, founder and CEO of Krupp Kommunications.
About Franco Carlotto
Born in Switzerland and currently residing in California, Franco Carlotto spent the past 27 years of his life dedicated to the study of fitness and nutrition. An internationally recognized fitness expert and model, Franco gained notoriety when he won the prestigious Mr. World Fitness competition not only once, but six times in a row.
As a Fitness Expert, Franco has been a spokesperson, official partner, speaker, and consultant for such prestigious groups as The Department of Health Services, The American Cancer Society, The American Heart Association, The Special Olympics, The March of Dimes, and many others. He has authored dozens of articles and columns for international newspapers and magazines such as GQ, Fit for Fun, Bild, Swiss Illustrated and others, and appeared on TV stations all over the world including CNN. He's also the author of "Fitness for Kids – Because Children are our Future" which thousands of children have received since 2006 at the ongoing Fitness for Kids Events.
Carlotto is also the founder of Fitness for Kids – a worldwide impactful, difference-making organization program designed to educate children and young families about the importance of eating right and taking care of their bodies. For more information, please visit http://www.carbcycle.com
About Krupp Kommunications, Inc.
Established in 1996, Krupp Kommunications (K2) is an award-winning integrated public relations and marketing agency specializing in brand development for lifestyle, entertainment, and publishing properties. We ignite brands that help consumers help themselves by fostering the emotional need through national and grassroots activation.
For more information, please visit http://www.kruppkommunications.com.
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