WEST PALM BEACH, Fla., Sept. 17, 2009 — Sheila Mains, president and founder of Sheila G Brands, Inc., a 17-year-old woman-owned business that specializes in creating innovative brownie products, made the front page of the September 14 issue of the Palm Beach Post.
PDF of Palm Beach Post Front Page: http://www.pressreleaseheadlines.com/2009-SheilaG.pdf
The article addresses the resourcefulness and tenacity of women in business who have been affected by the current economy. After providing brownies primarily to the food service industry for giants like Walt Disney World, Mains experienced a decrease in sales beginning a year ago. "People aren't eating out as often, and when they do, they aren't spending money on dessert."
Not willing to watch her sales continue to slide, Mains came up with a sweet, new strategy: "Focus on getting my brownies into supermarkets, because even if people aren't eating out as much, they still have to eat. And spending a few dollars on chocolate goes a long way to taking the sting out of the economic downturn."
To enter the competitive grocery market, Mains developed a unique item, sold under the Sheila G's label, called Brownie Brittle. Much like the crunchy corner pieces on a traditional brownie, this rich chocolate snack has generated huge buzz at trade shows and buying offices.
Sheila G's Brownie Brittle is infiltrating the Northeast market through independent grocers and was recently approved by Big Y, a 57-store chain located in Massachusetts and Connecticut.
For more information on Sheila G's products, contact Sheila Mains at 1-800-BROWNIE (276-9643) or http://www.sheilagbrands.com.
CONTACT: Sheila Mains
PHONE: 800-276-9643
CELL: 954-415-1018
EMAIL: Email
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