Press Release Headlines

SellingLTC.com Develops LTCI Financial Calculators

Simplifying the Long-Term Care Insurance Sales Presentation

ATLANTA, March 13, 2007 — SellingLTC.com, LLC, the leader in providing long-term care insurance sales, marketing and presentation solutions for insurance sales professionals, today announced the release of their LTCI Financial Calculators, designed to assist insurance sales professionals in overcoming complex financial objections.

SellingLTC.com's LTCI Financial Calculators consist of nine Personalized Interactive Financial Calculators, each designed to deal with a specific financial objection regarding the purchase of Long-Term Care Insurance. Every calculator can be personalized for individual clients, so all calculations reflect real-life answers.

"The quickest way to overcome complex financial objections is with personalized examples reflecting the actual numbers in black and white," says SellingLTC.com President Phillip W. Sullivan. "We have created calculators which take complex financial objections, simplify them and produce personalized applications instantly. They are easy to use, easy to understand and the presentation impact is powerful."

The SellingLTC.com LTCI Financial Calculators are designed to overcome nine common financial objections:

-- Lump Sum Investment - Calculates the Amount Someone 
   Really Needs to Self-Insure
-- Recoup Premiums - How Quickly Will Premium Payments be 
   Recouped if Care is Needed
-- Saving Premiums to Self-Insure - Premiums Invested Will 
   Never Out-Perform LTCI
-- Cost of Care Generator - Instantly Displays Costs for All 
   Types of Care in Your State
-- Inflation Costs - Reflects the True Impact of Inflation 
   on Future LTC Costs
-- Elimination Period - What Will the Real Costs be in the 
   Future
-- Co-Insuring the Risk - How Much Can the Client Really 
   Afford to Self-Fund
-- Cost of Waiting - Reveals More Than Just the Increase in 
   Premium Because of Age
-- Selling Against the Guarantee/Future Purchase Option - 
   What are the Real Costs

To learn more about SellingLTC.com's LTCI Financial Calculators and its full suite of web-based LTCI sales, marketing and presentation products, including its popular LTCI Custom Websites, subscriptions to SellingLTC.com – its complete LTCI sales and marketing support website for insurance producers, the DRA Marketing Pak, the LTCI Ghost Articles Publishing Pak and its One-Call Close LTCI Sales System, Presenting with Purpose/Closing with Conviction, visit http://www.SellingLTC.com.

Contact:

Jennifer R. Sullivan
Phone: 1.877.603.2771
Fax: 1.706.746.2071
http://www.sellingltc.com

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