Press Release Headlines

SellingLTC.com Develops Deficit Reduction Act of 2005 Marketing Product to Help Long-Term Care Insurance Salespeople Sell More LTCI

ATLANTA, May 17, 2006 — SellingLTC.com, LLC, the leader in providing long-term care insurance sales and marketing solutions for insurance producers, today announced the release of the SellingLTC.com Deficit Reduction Act LTCI Marketing Pak, a complete marketing kit designed to assist insurance producers in reaching prospects for the purpose of discussing long-term care insurance as part of sound financial planning.

SellingLTC.com developed the DRA LTCI Marketing Pak following President Bush's recent signing into law of the Deficit Reduction Act of 2005 (the DRA) which closes many loopholes exploited in "Medicaid Planning" – or the process by which those with the means to pay for their own long-term care divest themselves of their assets so they can pass their financial obligations on to the government. Not only does the DRA close those loopholes; it all but eliminates Medicaid Planning.

"The DRA is the single most significant marketing opportunity to hit the LTCI industry since the advent of HIPAA and Tax-Qualified LTCI policies in 1997," said SellingLTC.com President, Phillip W. Sullivan. "Because the DRA eliminated Medicaid Planning loopholes, long-term care insurance is the only legitimate course of action for individuals to take in order to prepare for a potential long-term care need."

The SellingLTC.com DRA LTCI Marketing Pak provides insurance producers with all the tools needed to get in front of prospects and discuss the importance of long-term care insurance in the post-Medicaid Planning era.

The SellingLTC.com DRA LTCI Marketing Pak includes:

-- Letters to existing clients and non-clients alike 
   explaining how the DRA can impact financial planning;
   
-- Seminar invitations to invite prospects to learn about 
   the potential impact of the DRA;
   
-- Complete seminar presentation discussing how the DRA 
   eliminates Medicaid Planning;
   
-- SellingLTC.com's Financial Impact Analysis Worksheet 
   designed to help the producer engage prospects in a 
   thoughtful discussion regarding successful long-term care 
   planning; and 
   
-- Full context of the DRA legislation for review.

To learn more about SellingLTC.com's DRA LTCI Marketing Pak and its full suite of web-based LTCI sales and marketing products, including its popular LTCI Custom Websites, subscriptions to SellingLTC.com – its complete LTCI sales and marketing support website for insurance producers, and its One-Call Close LTCI Sales System, Presenting with Purpose/Closing with Conviction, visit its website at http://www.SellingLTC.com.

Contact:

Robert V. Stompoly
Phone: 1.877.603.2771
Fax: 1.706.746.2071
http://www.sellingltc.com

# # #