Press Release Headlines

SellingLTC.com Debuts LTCI One-Call Sales System

ATLANTA, Feb. 18, 2004 — SellingLTC.com, LLC, the leader in providing sales and marketing solutions to long-term care insurance sales professionals, announced the release of its one-call long-term care insurance Sales System: "Presenting with Purpose, Closing with Conviction," the premier long-term care insurance sales training system that goes beyond the basics to explore the advanced selling, communication and closing skills necessary for success in any sales career.

"'Presenting with Purpose, Closing with Conviction' is a comprehensive step-by-step selling system which takes you from warm-up to completion of the application and collection of the initial premium," said Phillip W. Sullivan, President of SellingLTC.com. "This is not some mere repetition of LTCI basics – nor are there any special gimmicks, 'secrets' or flipcharts. This system is based on techniques that have been proven effective in the field and used successfully by thousands of producers to increase their long-term care sales."

SellingLTC.com's "Presenting with Purpose, Closing with Conviction" has been so successful that a major insurance carrier asked Sullivan and SellingLTC.com to train their insurance sales professionals how to more effectively sell long-term care insurance. "Prudential Financial requested that we train 3,000 agents in more than 35 cities in the same selling techniques contained in this sales system; the tour was very successful and Prudential reports an increase in sales from those who attended this training."

Eric Holtzman, Vice President of Long-Term Care Insurance for Prudential Financial, agrees. "Feedback has been tremendous and we have seen almost immediate positive results in sales and the quality of business submitted," said Holtzman. "This program is focused on the art of the sale and agents have overwhelmingly embraced his techniques."

The "Presenting with Purpose, Closing with Conviction" sales system begins by focusing on the psychology behind effective communication from the perspective of both the salesperson as well as that of the consumer. The system then presents five dynamic sales techniques designed to help the insurance producer become a stronger presenter and increase sales capabilities in all product lines. The system then helps the sales professional incorporate these techniques into a systematic and determined sales presentation that is unique to each professional.

To learn more about the "Presenting with Purpose, Closing with Conviction" sales system, visit SellingLTC.com's informational website at www.SellingLTC.com and click on the One-Call Sales System link.

SellingLTC.com, LLC develops products that help insurance producers sell and market long-term care insurance. Currently it offers subscriptions to SellingLTC.com, a complete LTCI sales and marketing website for insurance producers and an interactive consumer LTCI educational website that can be added to a producer's existing website. Both are available by online subscription. To learn more about SellingLTC.com and their full suite of web-based LTCI sales and marketing products, visit their website at http://www.SellingLTC.com.

Contact:

Phillip W. Sullivan
Phone: 1.877.603.2771
Fax: 1.706.746.2071
http://www.SellingLTC.com

SOURCE SellingLTC.com, LLC

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