ATLANTA, May 6, 2014 /PRNewswire/ — Sales Leadership Expert Lisa Earle McLeod, who created the popular business concept "Noble Purpose," has been circling the globe advising major corporations on how to create an employee culture that is passionately engaged in improving their customers' lives.
"This cutting edge concept reframes the way we think about sales and business," said McLeod, whose bestselling book, "Selling with Noble Purpose" is on the desks of many C-Suite Executives, including John Thiel, Head of Merrill Lynch Wealth Management, and Ryan Holmes, founder of Hootsuite.
In a recent Wall Street Journal article, Thiel discussed the new direction introduced at this year's annual meeting and asked the regional and branch managers, "What's your Noble Purpose?"
According to the WSJ article, Merrill to Advisors: Find Your Noble Purpose, "In five years, Mr. Thiel said he wants Merrill clients to say they know their adviser truly cares about them and that their adviser is aware of what they are trying to accomplish and why. He thinks emphasizing a noble purpose will help get to this point."
"Noble Purpose is more than just a mantra. It's a shift in strategy that enables you to win the ultimate business battle. You don't just beat the competition; you make the competition irrelevant," said McLeod, who is hired by CEOs and Sales Executives to consult and deliver keynotes about Noble Purpose to companies like Google, Apple and Genentech.
The data from a 10-year growth study of more than 50,000 brands worldwide revealed companies that put improving people's lives at the center of all they do have a growth rate triple that of their competitors, and outperform the market by a huge margin, according to a report by an independent consulting group in partnership with former Procter and Gamble CMO Jim Stengel.
"The data is clear. Organizations with a Noble Sales Purpose outperform organizations that focus on sales targets," said McLeod, who is creating programs to cover these topics:
- "Leading with Noble Purpose"
- "Management with Noble Purpose"
- "Customer Service with Noble Purpose"
- "Health Care with Noble Purpose"
- "High Technology with Noble Purpose"
Marshall Goldsmith, the #1 leadership thinker in the world, said of McLeod, "She combines a wealth of field experience with unique insights to drive revenue."
McLeod has uncovered the inner driver that inspires top sales performance.
"She's a master at helping organizations reframe their sales narrative around purpose, which boosts sales numbers and sales morale alike," said Daniel Pink, author of "To Sell Is Human."
Clients who've engaged McLeod to explode sales growth include:
- Hootsuite – McLeod worked with teams in the U.S., Canada, China, and the UK to transform messages into creating meaningful client relationships. At their recent annual conference, she shared the stage with Hootsuite Founder Ryan Holmes.
- Flight Center, the world's largest travel agency, based in Australia, is deploying a Selling with Noble Purpose strategy worldwide, across 22 brands. McLeod is working with leadership teams in New York, Bali, Hong Kong and Macau.
- Workplace Furnishings, North America's largest group of office furniture dealers, hired McLeod to present the keynote at their annual conference. More than 250 manufacturers and dealers left the conference on fire about selling office furnishings.
To see a video explaining Noble Purpose go to http://youtu.be/LNtbeMCGAHo
About "Selling with Noble Purpose"
Using hard data and compelling field stories, "Selling with Noble Purpose" explains why salespeople driven by Noble Purpose consistently outsell their more quota-driven counterparts. Drawing on two decades of consulting with leading sales organizations, McLeod reveals how a Noble Sales Purpose galvanizes outstanding sales numbers.
Steve Denning at Forbes said, "'Selling with Noble Purpose' is right about the big stuff, and gets down to the nitty gritty of how to make it happen in practice. Buy it. Read it. Implement it. It's the future."
About Lisa Earle McLeod
Lisa Earle McLeod is the top sales leadership consultant. Organizations like Apple, Kimberly-Clark and Pfizer hire her to drive revenue, improve morale, and gain a competitive advantage. A sought-after keynote speaker, her newest book, "Selling with Noble Purpose," hit #2 on CEO Read.
McLeod has worked with more than 50 Fortune 500 corporations.
Jim Stengel, former CMO of Procter & Gamble, says, "Lisa McLeod has coached top-tier sales teams everywhere from Apple to P&G. She knows what it takes to drive growth."
Her book, "The Triangle of Truth," was a Top Five Book for Leaders by the Washington Post.
McLeod is Sales Leadership expert for Forbes.com, has been quoted in The New York Times, Fortune and The Wall Street Journal, and appeared on the Today Show, NBC Nightly News and Good Morning America.
