SAN FRANCISCO, June 18, 2014 /PRNewswire/ — SeeChange Health, a leader in value-based healthcare plans and services that improve health and reduce healthcare costs, today announced the appointment of Christopher Kelly as Chief Marketing Officer – Solutions. Most recently, Kelly was Senior Marketing Advisor for Covered California, the Health Insurance Marketplace for the implementation of the Affordable Care Act in California. Kelly has helped leading brands like Kaiser Permanente, United Healthcare, Adobe and Oracle grow through information-based marketing strategies and customer relationship management.
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"SeeChange Health Solutions is actually putting health back into 'healthcare' by helping people detect conditions early and engaging them actively to improve their health," says Kelly. "I'm excited to join such an innovative team, and to help employers and payers reap the positive transformation in healthcare quality and cost for their members."
SeeChange Health Solutions is the leader in clinically driven health improvement as an enterprise service. The company's innovative FlyWheel solution predicts and improves health by translating consumer clinical and behavioral data into tailored health recommendations and rewards. Uniting disparate health and wellness programs into a single, integrated solution, SeeChange Health Solutions delivers return on health investment. The company has helped its members detect chronic conditions five times faster than the industry average, reduce hospital admissions by 15% and reduce readmissions by 50 percent. Employers and health plans have achieved hundreds of millions in healthcare cost savings using SeeChange Health Solutions' products.
"Christopher brings a wealth of expertise in direct and product marketing for leading healthcare organizations to SeeChange Health Solutions," said Martin Watson, CEO of SeeChange Health. "We're thrilled to have him on board to expand our innovative technology reach to more employers and health providers."
Kelly has twenty-five years marketing experience in healthcare, banking, technology, telecommunications and financial services industries. At Covered California, Kelly developed the brand, name, logo, core value proposition, customer journey, marketing segmentation and integrated media go-to-market strategy. He was responsible for developing partnerships with private partners such as Wal-Mart, H&R Block and Rite Aid. Kelly's brand experience also includes NetApp, McAfee, Logitech, Intuit, Wells Fargo, Bank of America and Sears. He holds a Bachelor of Science in Business Administration from the University of Phoenix.
About SeeChange Health
SeeChange Health delivers plans, technology and services aimed at improving health and lowering health care costs by encouraging individuals to play an active role in managing their health to prevent, detect and treat serious health conditions. SeeChange Health Solutions is the leader in clinically driven health improvement as an enterprise service. Using the most advanced clinical-behavioral knowledge base to improve health, SCHS serves more than 1.4 million members. SeeChange Health Insurance provides PPO plans delivering improved health outcomes to employer groups in California and Colorado. For more information, please visit www.SeeChangeHealth.com.
Media Contact:
Reena Mukamal
650-218-3139