Press Release Headlines

RFID Journal to Host LIVE! Brasil, Featuring Sessions from NASA, Exercito Brasileiro, Vale, Veiling Holambra and Petrobras

Third Brasilian event produced by RFID Journal will highlight how companies across Brasil are benefitting from RFID technologies

NEW YORK, July 17, 2014 /PRNewswire/ — RFID Journal announced today that RFID Journal LIVE! Brasil (, focusing on radio frequency identification technology and its deployments across all industries in Brasil, will feature sessions from the U.S. National Aeronautics and Space Administration (NASA), Exercito Brasileiro, Vale, Veiling Holambra and more. The event will take place on Sept. 24-25, 2014, at Espaco APAS-Centro de Convencoes, located in Sao Paulo, Brasil.

This unique event, produced by RFID Journal and cornerstone-sponsored by Hewlett-Packard Brasil, will showcase leading end users presenting powerful real-world case studies. These presentations, offered in Portuguese and English, will highlight how businesses are using RFID, and where they are achieving real benefits today. The high-quality content is designed to help Brasilian companies that are considering using RFID technology to address real business challenges, determine the optimal RFID technology for their needs, learn best practices from early adopters, find the right technology partners and move forward with deployment. Attendees will also have the opportunity to meet the leading technology companies and view their latest solutions. The event is cornerstone-sponsored by Hewlett-Packard.

Ravi Margasahayam, NASA's aerospace engineer for safety at the International Space Station (ISS), will present a session explaining how NASA is employing RFID to track sound and vibration levels during space shuttle and rocket launches. In another session, Francisco Pereira, representing Veiling Holambra's logistics efforts, will share how his firm is using RFID to identify and track returnable assets, enabling it to achieve high levels of technological innovation.

Rafael Hidalgo Olivieri, Cap QEM Armt, representing Exercito Brasileiro, will share details regarding the development of and tests performed on different types of explosives with the use of RFID to aid in the control and traceability of explosives and related products in Brazil. Carlos Teixeira, a senior analyst at Vale, will discuss how a recent RFID deployment is helping to monitor occupational records of health and safety. In another session, Fernando Ferreira Matos, TAP Maintenance and Engineering's head of information technologies, will share how TAP Portugal, the country's leading airline, has incorporated RFID into its daily engine-maintenance operations to track and trace parts, as well as provide increased efficiency and a strong return on investment.

The event will also feature the RFID Basics Workshop. This workshop will explain the fundamentals of the various types of RFID systems, the regulatory environment in which the technology operates, and other essential information that companies must understand before deploying an RFID system.

"This is a great opportunity for businesses in Brazil to learn how they can benefit from RFID, one of the key technologies enabling the Internet of Things," said Mark Roberti, RFID Journal's founder and editor. "It's the one event where you can hear from those already using the technology to achieve real business benefits."

For more information, please visit the RFID Journal LIVE! Brasil website,, or contact attendee registration at or +1 (631) 249-4960.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—online and at face-to-face events. For more information, visit

For more information, contact:
Sonja Valenta
Vice President, Marketing
RFID Journal
(212) 584-9400