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RFID Journal Announces New RFID Startup Challenge to Be Held at LIVE! 2015

Early-stage RFID companies will be invited to present their new product or service during a competition to receive $100,000 worth of free promotion on RFID Journal.

NEW YORK, March 11, 2015 /PRNewswire/ — RFID Journal, the leading source of news and in-depth information regarding radio frequency identification and its many business applications, today announced that it has added a new feature—the RFID Journal Startup Challenge—to RFID Journal LIVE! 2015, the company's 13th annual conference and exhibition, being held at the San Diego Convention Center, in San Diego, Calif., on Apr. 15-17. Up to 10 early-stage RFID companies will be invited to present their product or service, as well as their business and marketing strategies, before a panel of RFID Journal's editors. The company with the best product and strategy will be chosen by RFID Journal, and will be given $100,000 worth of free promotional services, including banner ads on, a webinar and ads in RFID Journal's digital magazine.

"Our goal, in launching the RFID Journal Startup Challenge, is to give a jumpstart to a young company that has a promising product or service and a solid business and marketing strategy," said Mark Roberti, RFID Journal's founder and editor. "We also hope to highlight smart approaches to marketing RFID solutions, so other startups can learn and achieve greater success."

The RFID Journal Startup Challenge is open to all companies that are no more than five years old and have an RFID-related software or hardware product, solution or service on the market that they are currently selling. The startup's RFID product or service must be focused on addressing a specific business problem, and not be an RFID-related product or service intended to be sold to consumers.

Candidates must also have annual sales of no more than $3 million, and be willing and able to present their product and business strategy at RFID Journal LIVE! 2015, in front of a live audience. Each presentation, which should be a maximum of five minutes in length, will take place in the Awards Theater of the event's exhibit hall, and will be followed by a short question-and-answer period with the judges. After all of the startups have presented, the panel of judges will confer and announce the winner.

Businesses interested in participating should visit the RFID Journal Startup Challenge page ( of the LIVE! website, download the entry form and submit it no later than Mar. 27. Applicants will be informed within one week whether they have been selected as a finalist. No more than 10 finalists will be selected. Finalists will be given free admission to LIVE!, and will be responsible for their own transportation and accommodations.

"I'm excited about this addition to LIVE! 2015 because I remember when RFID Journal was a fledgling startup," Roberti said. "Promotion was invaluable. It's the lifeblood of a young company with limited resources, so I look forward to helping one deserving RFID firm, as well as having other startups learn from participating in or viewing the challenge."

RFID Journal LIVE! 2015 will feature eight industry-specific and how-to conference tracks, seven in-depth preconference seminars and workshops, four post-conference seminars, two co-located events (IEEE RFID 2015 and the Internet of Things Conference), fast-track training presented by RFID4U, the Coolest Demo Contest, RFID Professional Institute certification and more than 200 exhibitors showcasing the latest RFID products and solutions. For additional information regarding the conference and its co-located events, please visit

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision makers worldwide—in print, online and at face-to-face events. For more information, visit

For more information, contact:
Sonja Valenta
VP of Marketing
RFID Journal
(212) 584-9400