Retailers Turn Bad Weather Into Good Business, Add Local Conditions to Marketing Mix
Real-time marketing technology improves outlook for retailers who want to leverage local weather in their online merchandising
PHILADELPHIA, March 26, 2010 — When it comes to online marketing there is no such thing as bad weather, at least according to Monetate (http://www.monetate.com) – a company that makes products which personalize, test, and optimize web page content for e-commerce sites, based on a range of parameters including a shopper's local weather conditions.
"Weather is an important ingredient in the marketing mix for many of our clients," says Monetate Founder and Chief Revenue Officer David Bookspan. "Obvious examples are 'sunny weather sells sunglasses and snowstorms sell snow boots' but there are many more ways a savvy marketer can boost sales knowing what the weather's like for people actually viewing the web site."
The ability to adjust site content in real-time, based on factors like local temperature and weather conditions, is one of many targeting parameters built into Monetate's Real-time Marketer. Online stores can now display messages like "Free Shipping on all sandals" to people visiting the store from locations where it is sunny and warm, but use the same space to show a cold weather promotion to shoppers from colder locations.
According to David Brussin, Monetate Founder and CEO, "The ability to test and change web page content instantly, based on what you know about the person viewing the page, is critical for online retailers."
"Real-time content changing is not just important because personalized content resonates with shoppers and can lead to increased conversion and AOV," says Brussin. "Online merchandisers are also keenly aware that web page real estate is a scarce resource; why waste space pushing snow boots to visitors from Florida or any location where the weather's warm?"
Adds Bookspan: "Combining geo-targeting and weather is a good example of what real-time marketing really means: giving marketers a way to overcome platform and I.T. constraints so they can change and test anything, for any customer, anywhere on the web site, whenever they want."
Read more about weather-related marketing:
About Monetate, Inc.
Monetate helps QVC, Urban Outfitters, and other major retailers make the most of their online marketing dollars and web site investment. Customers live, shop, and buy in real time, so Monetate helps e-commerce sites market in real time. Monetate Real-Time Marketer lets online retailers test product pitches and target audience segments anywhere on their sites, instantly, without help from the I.T. department. Monetate Mobile adds mobile-native navigation, search, and GPS store location to any site, overnight. Every day, Monetate's real-time marketing layer helps retailers slash costs, cut time-to-market, and boost sales.
Venture-backed Monetate is a privately held company based in Philadelphia, Pennsylvania.
Media Contact:
Stephen Cobb, Real-time Marketing Evangelist
Phone: 904-377-5528
Monetate, Inc.
100 Four Falls Corporate Center, Suite 104
Conshohocken, PA 19428
Phone: 484-323-6313
Fax: 484-323-6311
Web: http://www.monetate.com
Blog: http://www.monetate.com/blog
Twitter: http://twitter.com/monetate
Facebook: http://www.facebook.com/monetate
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