Provider of testing, targeting, and personalization for websites to benefit from Myers' wealth of retail experience and insight
PHILADELPHIA, Nov. 17, 2010 — Monetate, a vendor of choice for testing, targeting, and personalization for websites, announced today that retail industry veteran Bob Myers has joined the company's Strategic Advisory Board.
"We are very excited to gain the invaluable insight and guidance of a multichannel retailer of Bob's stature," said David Brussin, Founder and CEO of Monetate (http://www.monetate.com).
"Few individuals possess Bob's breadth of experience in retail," said Brussin, adding, "Bob knows retailing, from department store to specialty store, from catalog to broadcast, and of course online."
Bob Myers spent 15 years in merchandising at JCPenney and more than 8 years at QVC where he became Senior Vice President of QVC.com, Multi-Media Platforms, Broadcast Operations & Technology. In January of this year Myers was appointed CEO of Sheplers Western Wear, a multichannel retailer with 15 destination stores, a four-season catalog with national circulation, and a website which serves customers in over 180 countries (http://www.sheplers.com).
Commenting on his decision to get involved with Monetate, Myers said, "This is one vendor that really understands the challenges faced by multichannel retailers today; Monetate has developed a unique marketing-oriented solution that smooths the path to coordinating content and messaging across all channels."
Myers added, "When you are trying to deliver the best possible website experience to each and every customer, with a minimum of pain, Monetate is a huge asset to have on your side."
About Bob Myers
Bob Myers has been deeply involved in the eCommerce industry for many years, serving on the Board of Directors for Shop.org, the online division of the National Federation of Retailers, for the past five years. In January of this year, Bob was appointed Chief Executive Officer of Sheplers Western Wear (Sheplers) after spending over eight years at QVC, Inc. where he served most recently as Senior Vice President of QVC.com, Multi-Media Platforms, Broadcast Operations & Technology, building the company's nascent eCommerce business to over $1 billion in sales. Prior to that, Bob spent 15 years at JCPenney and JCP.com where he became a Merchandise Director in 1999.
About Monetate
The leading independent provider of testing, targeting, and personalization for websites, Monetate is used by retailers like Sheplers and Urban Outfitters to make the most of their online marketing dollars and optimize their website investments. Monetate does this by helping marketers test product pitches and eCommerce site features, then target personalized messaging and offers to specific audience segments, anywhere on the website, with no additional coding.
Monetate integrates test and target capability on eCommerce websites with just one tag. Automated catalog and back-end integration enables marketers to quickly and easily implement testing and targeting, on any page, for a predictable price, without using internal IT resources. The Monetate dashboard lets marketers create tests and deploy targeted campaigns themselves or with the assistance of Monetate's Strategic Services Team, which is always available to assist with test design and identify new targeting opportunities. The Monetate dashboard provides 7×24 access to detailed analytics showing the real-time performance of tests and campaigns.
Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner, an eTail Preferred Solution Provider, and a member of Shop.org.
Media Contacts:
Stephen Cobb
Marketing Evangelist
Mobile: 904-377-5528
Source: Monetate, Inc.
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Phone: 484-323-6313
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