Crowdsourcing platform leader Zooppa launches video project with REDD's® Apple Ale asking filmmakers of legal drinking age to submit short hilarious content for the brand.
SEATTLE, Dec. 11, 2014 /PRNewswire/ — Global crowdsourcing platform, Zooppa, has partnered with beer mogul, MillerCoors, to host a crowdsource video project for MillerCoors' REDD'S Apple Ale. The project, which launched on November 21st, asks legal drinking age filmmakers to create humorous 15 second videos showing people picking different. The campaign highlights the brand's slogan of "Pick Different®" and targets men and women aged 21-34 who have traditionally been beer drinkers. The winning entries will split $35,000 in total awards and their content may be used throughout 2015 to promote the brand.
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"REDD'S is an exciting new brand that really appeals to the core demographics of the Zooppa creative community. It is an opportunity for the brand to gain content and insights created by, and for, the new generation of beer drinkers," says Wil Merritt, CEO of Zooppa.
REDD'S Apple Ale was launched two years ago and added to MillerCoors' impressive resume that includes Blue Moon®, Miller High Life®, Miller Lite®, Coors Light®, Miller64®, and Keystone Light®. REDD'S Apple Ale is also available in Strawberry.
The 15 Seconds to Pick Different project will be the first that Zooppa has done with MillerCoors.
About Zooppa:
Zooppa is the world's leading source of user-generated advertising content. With a creative community of 277,000 members, Zooppa works with global brands and their agencies to produce fresh, authentic, high-quality content. Zooppa's innovative model of social crowdsourcing offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth, and gain marketplace insights.
For more information about Zooppa go to www.zooppa.com or contact Colette Marien, Partnerships Manager, at email or 206.623.1587.