Press Release Headlines

Racer Wins After Losing 70 lbs. on Smart for Life(R)

BOCA RATON, Fla., June 9, 2010 — Summer of 2008, Dominic Aubrey of Quebec, Canada, weighed over 300 pounds and could barely fit into his motorcycle racing suit. In December 2008, Aubrey began the Smart for Life(R) Cookie Diet, losing 70 pounds in five months. This month, Aubrey's racing season has improved, bringing in a 4th place on the first race this year and winning the Class Championship in 2009.

Aubrey Before and After:
http://www.ereleases.com/pic/AubreyBefore.jpg
http://www.ereleases.com/pic/AubreyAfter.jpg

"Smart for Life is proud to sponsor Mr. Aubrey during his 2010 Racing Season," said Dr. Sasson Moulavi, M.D. "His dedication to improving his weight has also earned him a healthy body, confidence and determination to win. Many of our clients experience this same transformation and I couldn't be happier to encourage and support Dominic's winning season – both on the track and off!"

Aubrey continues to eat the Smart for Life products in order to reach his goal weight. In addition, he incorporates into his day 2-3 appetite-suppressing underWAY(TM) beverages made by Smart for Life's sister company, Better Health Beverage.

"Before losing the weight, I was happy to just finish a race without fainting," says Aubrey. "I now perform well through the whole race weekend and even won my class championship, no doubt due to my new, healthy lifestyle."

Smart for Life(R) cookies are made without toxic preservatives, are 60% organic, and include a proprietary Super Fiber blend known as HeroFiber(TM). HeroFiber(TM) is also used in a drink its sister company, Better Health Beverage, launched called underWAY(TM). Many people use the cookies not just for weight loss but as a healthy meal replacement that is easy, convenient and actually costs less than they currently spend on food.

About Smart for Life(R)

Smart for Life(R) cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., "Dr. Sass," on the principle of improving people's lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life's e-commerce program provides an accessible weight-loss management program to consumers across the country. In addition, the over 30 weight-loss centers are each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program. Over the past 7 years, Smart for Life(R) has helped hundreds of thousands of people lose millions of pounds – improving their health, appearance and happiness.

For more information, please visit http://www.smartforlife.com or contact:
Jessica Lieberman or Casey Miller of Behrman Communications at 212.986.7000
Email | Email
High-resolution photos, TV spots and interviews are available upon request.

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