NEW YORK, Dec. 17, 2015 /PRNewswire/ — Popbar, the maker of customizable popGelato, popSorbetto, and YogurtPops, founded in New York, New York in 2010, introduces a new and innovative treat just in time for the cooler weather- the popBun.
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Popbar's fans, also known as Popaholics, are lining up at 5 Carmine Street to try the popBun, which consists of a warm roll filled with rich and creamy chocolate and Popbar's signature popGelato. Each customer can choose to have their popBun filled with their favorite classic popGelato such as Vanilla, Chocolate, or Coffee or a more unusual flavor such as Pumpkin Pie or Mint. All of these popbars are on display in the shop's eye catching and vibrant case.
"The popBun is a must try treat for the Fall and Winter seasons," says Reuben BenJehuda, one of the founders of Popbar. "The popBun is bursting with flavor and has everything a Popaholic loves and craves- our rich and creamy chocolate and irresistible popGelato, all contained in a melt-in-your-mouth bun. Talk about an explosion of Popbar goodness!"
The popBun sells at $5.99 and is currently available only at Popbar's original and flagship location at 5 Carmine Street (between 6th Avenue and Bleecker Street) in New York City's West Village. Other new treats debuting at Popbar NYC this season: The Ultimate Double Shake– a milk based concoction of two popbars twisted together, topped off with a whipped cream swirl and adorned with Popbar's signature Chocolate Flakes. The Ultimate Double Shake starts at $5.49.
About Popbar:
Popbar was founded in New York City in 2010 by Reuben BenJehuda, who has sweet memories of eating gelato with his friends in his hometown of Milan Italy, and Daniel Yaghoubi, who acquired pop-making skills when growing up in Hamburg, Germany. Both brought together their love for authentic, all-natural, gluten-free frozen treats which are low in sugar, and created a brand which not only offers forty rotational flavors of popbars, but a customizable experience where each pop is dipped and topped according to the customers' requests.
Popbar is to open ten new locations by the middle of 2016. Popbar recently opened in Delray Beach and will be coming to the Wellington and Miami Beach areas, as well as Arcadia, California at the Westfield Santa Anita Mall by the end of 2015. To stay up to date with new store openings, Popaholics and everything Popbar, visit www.pop-bar.com and follow the brand at www.facebook.com/popbarUSA and www.instagram.com/popbar.
"cute, trendy", "high quality", "Deliciousness on a stick"…..ZAGAT; "You cannot do much better than the frozen gelato and sorbetto at Popbar"…..FLORENCE FABRICANT, THE NEW YORK TIMES; "Not your average ice cream shop…we can go there every day of the week and try something different"…..FOOD NETWORK; "revolutionary advance in dessert science"…..NEW YORK MAGAZINE; "A brilliant concept."…..NBC; "Miracles on ice"…..NEW YORK POST; "Rich Pistachio"…..TIME OUT NEW YORK
"The city's tastiest cold sweets"…..NY1; "The combination was surprisingly rich and filling"…..THE VILLAGE VOICE;
"Top Ten Frozen Dessert Retailer of America"…..DESSERT PROFESSIONAL
Media Contact:
Elizabeth Weiss
Email
347-585-5617