New hires expected to generate rapid growth throughout territories and establish new partnerships
TREVOSE, Pa., Sept. 15, 2014 /PRNewswire/ — Platinum Advertising is pleased to introduce Dustin Romero and Al Minguez as new regional market managers respectively for the Pacific and mid-Atlantic territories. Together they have more than 25 years of sales management experience.
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They will each be responsible for building partnerships as well as maintaining existing alliances for Platinum, which will further enable steady, continual growth. In addition, they will be coaching representatives, training on new product offerings and procuring the resources necessary for the sales offices within their territories to flourish.
"My approach to business development is simple," stated Romero. "As leaders, we evaluate tactics and decipher the difference between which are working and which are not. Anything that is not pushing us towards meeting or exceeding our goals must not only be eliminated, but must also be replaced with a more productive action."
Throughout his 15-year career in the food and beverage industry, Romero has proven to be a strategic thinker, exhibiting expertise in increasing brand awareness, influencing public perceptions and sales training.
"I am excited to take on the challenge of overseeing a widespread and diverse territory that displays so much potential," said Minguez. "The success I have had throughout my career has hinged on the ability to observe meaningful trends, blueprint realistic and achievable goals and unite team members around the same cause."
Having served as a field sales supervisor in both the landscaping and broadcast communications industries for the past 10 years, Minguez has demonstrated the ability to create and lead sales teams, design and implement effective customer acquisition strategies and manage organizational budgets.
"We are fortunate to have such quality sales executives who also happen to hail from their respective territories," stated Sherry Robinson, senior director of mass market sales. "Not only will their results-driven work ethic and expertise in sales management go a long way to aiding in Platinum's overall growth plan, but the familiarity with their markets is anticipated to be a huge advantage for Platinum and our partners. We look forward to seeing what new innovative ideas they have in store for their territories."
For more information about Platinum Advertising and our marketing services, please visit our website at www.platinumadvertisingllc.com.
About Platinum Advertising, LLC
Founded in 1999, Platinum Advertising is a direct marketing firm that specializes in customer service, customer retention and customer acquisition. The organization prides itself on their focus and dedication to customers in addition to providing limitless opportunities for clients' growth. With a culture of pride, dedication and individual accountability, Platinum Advertising has continued to grow at a rapid and steady pace since its inception.
Contact: Michael Fino, Marketing Manager, 727-835-5555, Email