AUSTIN, Texas, Nov. 16, 2009 — The Phoenix Suns and Txtstation announced a two-year partnership that brings real-time mobile interactivity to fans at US Airways Center and TV viewers watching the games from home. As of the Suns' home opener on Oct. 30, fans have been able to participate in a number of mobile promotions, powered by Verizon Wireless, including:
- Fan's Choice Vote in which text message responses determine the "pulse of the fan"
- Suns Jukebox that allows fans to text in their choice for the next song played
- Text-o-War that allows two groups of fans to try to out-text one another
- Text, picture, and Twitter message displays on the video and ribbon boards
- Text-to-win sweepstake for a seat upgrade
Txtstation first partnered with the Suns this past summer to deliver interactive features at Phoenix Mercury home games. Txtstation provided high-definition, real-time texting graphics through their software service platform "Txtstation Pro" and also developed a Chyron Lyric plug-in that allows real-time voting and text-to-screen capabilities for the Suns broadcasts on Fox Sports Arizona and MY45 in Phoenix. Given the success of the trial, the Suns believed that extending the partnership would help them deliver additional value to their fans and sponsors, including their exclusive mobile provider, Verizon Wireless.
"We've found that Txtstation has the most capabilities in the mobile space," said Jeramie McPeek, Vice President of Digital for the Phoenix Suns. "They have some really creative concepts that engage fans in a meaningful way, while also showcasing some of our valuable marketing partners. We look forward to a very exciting relationship."
"We're thrilled to be working with such a great organization. The Suns have always created an unbelievable fan experience, and we're confident our interactive features will help raise the bar even further," said Michael Falato, Vice President of Sales and Business Development for Txtstation.
About the Phoenix Suns
The Phoenix Suns are a professional basketball team based in Phoenix, AZ. They are members of the Western Conference in the National Basketball Association. Their home arena is the US Airways Center in downtown Phoenix.
About Txtstation
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet, and landlines.
Txtstation creates one-to-one "real time" dialogue with consumers at specific times and places such as events, concerts and live or prerecorded broadcast. Since 2004, we have been at the forefront of mobile interactivity, designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.
Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and South Africa.
For additional information, contact:
Michael Falato
Vice President – Sales and Business Development
512-535-5381
Email
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