TAMPA, Fla., Feb. 17, 2012 — Considering the current economy, some might think students wouldn't have money to attend the traditional spring break celebrations on Florida and Texas beaches. Yet this is simply not true. Somehow over three million of them will find the funds and appear in droves again this March. They will come with money or credit cards and a mentality that they deserve the break and this might be a once-in-a-lifetime experience. In fact, one tourism expert from Florida calls them "recession-proof" because the students won't put a price tag on whatever is fun. Further, their spending will not stop at the end of that week. During the next year, these young people represent $125-$130 billion dollars in spending power. How they spend that money both during the break week and afterward may depend on a smart company and their use of effective advertising.
One of the most proven methods of reaching these crowds of students is through aerial beach advertising. Picture a crowd of students enjoying volleyball on a beach in Florida. They hear the drone of an airplane, look up, and see a banner ad streaming behind the plane. There, in full view of tens of thousands of potential buyers is displayed the product, service, or special offer. The banner could be from 5,000 to 50,000 square feet, plainly visible in the unobstructed sky to anyone present. "If they miss the message the first time over, it is no problem," says Patrick Walsh, founder and president of AirSign. "The banner is flown over an area repeatedly, indelibly writing its message in their memories."
Consider: how long would it take to recoup advertising costs if you ran an aerial special, selling a product right there at the beach? "Some have testified that sales skyrocket immediately after the banner or billboard passes overhead," says Walsh. "People see the ad, text an order to the displayed phone number, and go pick it up. It is instant sales."
In addition to banners and billboards flown by planes or helicopters, AirSign also offers skywriting. This method is so unique that viewers often stop whatever they're doing to watch the entire message being spelled out. This inevitably causes them to remember the message longer and frequently goes viral as they capture it on their phones to share.
A final option from AirSign is the eye-catching method of advertising blimps. Imagine a helium-filled airship from 130 to 200 feet long floating over this crowd of spring break partiers, displaying a logo, website, phone number, or other message. The huge announcement cannot be missed and will most assuredly bring a business many customers.
During these slow economic times, wise businesses will take advantage of the relaxed atmosphere of spring break to grab the attention of students and direct them toward their products or services. And aerial advertising is the best way to accomplish this.
For more information, please contact:
Patrick Walsh
AirSign Aerial Advertising
888-645-3442
Email
http://www.airsign.com/
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