COLLINSVILLE, Conn., April 8, 2008 — Passage to India(TM) Simmer Sauce range, the #1 Indian sauce brand in Australia, is now available here in the USA. Consisting of five different all-natural sauces, each is a recipe of traditional ethnic cuisine created to deliver authentic restaurant-quality flavor with all-natural ingredients. The range consists of Rogan Josh, Tikka Masala, Butter Chicken, Korma, and Vindaloo sauces. With spices sourced directly from various regions of India and Southeast Asia, each product is gluten, corn flour, MSG, preservative, and GMO free.
"With the Asian American population now resting at near 5% of total USA population we are seeing sizable growth in the consumption of Asian-influenced foods," noted Passage Foods USA founder Jennifer MacKenzie. "The ethnic food market is a $75 billion industry in the US and while Hispanic foods remains the category leader, the Asian retail segment is valued at near $3.5 billion. The Asian restaurant segment grew over 13% in 2007 and the number of retail grocery offerings is only now developing as more people try cooking Indian, Thai and Asian foods at home," said MacKenzie.
"The Australian consumer has a high demand for natural ingredients in their convenience foods and the Passage to India range has none of the preservatives and fillers that many of the existing products in the USA category currently contain," stated MacKenzie. "Our sauces are a part of a simple three-step meal solution that satisfy the needs of the time-starved consumer. You add meat, seafood or vegetable to the sauce, simmer and serve over rice for a complete gourmet meal in under 20 minutes."
About Passage Foods USA
Passage Foods USA is an affiliate of Flavour Makers Pty. Ltd., the second largest seasoning and flavoring system manufacturer in Australia. All Passage Foods Simmer Sauces are manufactured in the company's state-of-the-art ISO certified production facilities in Melbourne and conform to some of the most stringent and clean product manufacturing requirements in the world. For additional product and consumer market information, call 1-800-860-1045 or visit Passage Foods online at http://www.passagefoods.com.
CONTACT:
Jennifer MacKenzie
Passage Foods USA
860.777.2279
Email
http://www.passagefoods.com