CENTENNIAL, Colo., March 14, 2012 — Pampered Passions Fine Lingerie has partnered with Wacoal Bras for over a decade. Pampered Passion's continued commitment to fitting women in Wacoal bras has taken on an aggressive new program, "Out with the old brands, in with the new Wacoal." The focus of this campaign is to have women experience the right brand, not necessarily the right size.
Alicia Vargo, owner of Pampered Passions Fine Lingerie, states, "A woman can be 3 different 'sister sizes' in a bra, depending on the brand. The tape measure is not an accurate approach to a woman's size; it's best to custom-fit women in the right brand instead of worrying about the size."
Vargo states, "There is only one brand that fits a woman every time without fail."
Pampered Passions Fine Lingerie is offering an unheard-of bra sale – the first ever in its history. Pampered Passions is leaving 2 of Oprah's favorite bras behind, Le Mystere and Chantelle, and fitting women in Oprah's Wacoal favorites. Oprah has also acknowledged the Wacoal Seamless Minimizer as one of her favorite bras.
Oprah has done so much to increase awareness of the challenge women face of a badly fitting bra, and this is an important step. Vargo states, "We feel the perfect bra is a Wacoal bra, so much that we are clearing out most of our everyday bras and almost exclusively selling bras by Wacoal, and b.tempt'd, and the sexier bras that Wacoal represents."
Pampered Passions Fine Lingerie, Pampered Passions Care Wear and Wacoal share the same deep-rooted sense of service, especially focusing on Breast Cancer Awareness. One of the best-selling Wacoal bras for Pampered Passions is the Wacoal Awareness Bra, which also sports a tag instructing women on breast health and self exams.
Director of Bra Fit Specialists Liz Smith states, "Wacoal typically takes nine months to develop a new bra style to ensure proper fit from design through production. To achieve consistent fit from garment to garment, Wacoal bras are designed and manufactured using the metric system, which is more exact and precise.
In Jene' Luciani's Bra Book, The Fashion Formula for Finding the Perfect Bra, Alicia Vargo is quoted as saying that "comfort is key, the look of a bra under a thin T-shirt is important too, and your breasts should be upright. You should not have to be reminded throughout the day you are wearing a bra. It should be as comfortable as wearing a blouse or T-shirt."
What: Biggest Bra Sale Ever: Buy 1 Chantelle or Le Mystere Bra receive the second one free; yes, free – up to a $110.00 savings per bra!! Limited sizes, colors and styles available. No guarantees once inventory is gone – while supplies last.
When: Monday, March 12th through March 23rd.
Where: Pampered Passions Fine Lingerie, 9615-D East County Line Rd, Centennial, CO 80112 OR online at
Why: All women deserve to have properly fitted bras so they feel comfortable and confident. There is a huge following for Chantelle and Le Mystere bras as well as Wacoal bras. Pampered Passions is doing a huge favor for all the women who love Le Mystere and Chantelle; it's a very big service with this rare opportunity to stock up and save.
Interviewees: Alicia Vargo, Founder, Pampered Passions Fine Lingerie
Contact: Alicia Vargo, (720) 244-1878, Email
About Pampered Passions Fine Lingerie: Pampered Passions Fine Lingerie is one of the leading international On-Line Stores, and the largest Fine Lingerie Store in the Colorado Market. In September 2010, Alicia also was named one of the Outstanding Women in Business by the Denver Business Journal. With her Dress for Success Bra Fitting annual national tour, Alicia has fit hundreds of women less fortunate in NYC, Albany, Los Angeles, Seattle, Colorado Springs and Denver.
As the National Intimate Apparel Examiner for Examiner.com she has been a featured expert and guest on Fox, ABC and NBC stations as well as on the Home Page of AOL Small Business on Valentine's Day, 2011, US Weekly, PBS, KNUS, Business Unconventional, iVillage and other leading lingerie blogs and sources. She is a member of the IAC, Intimate Apparel Association.
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