ENGLEWOOD, Colo., March 17, 2011 — Pampered Passions Fine Lingerie, one of the web's leading retailers of lingerie, wedding lingerie, mastectomy bras and more, is host to the 7th annual In the Pink Fashion Show. In the Pink features breast cancer survivors and supporters as "models" who will bravely flaunt the latest in fine lingerie fashions to raise awareness and funds for Colorado's breast cancer community. The Denver Calendar firefighters will be on hand to escort the lingerie models down the runway and to sign their calendars.
"Over the past seven years, we have raised tens of thousands of dollars for local and national charities – many of which support breast cancer causes," says Alicia Vargo, founder and CEO of Pampered Passions Fine Lingerie. "This year's event is a continuation of our decade-long efforts to give back to our community, our customers and the world at large."
All proceeds from this year's event will go to Spa4ThePink, an organization that is working to change the face of cancer by providing patients with complimentary skin and body treatments, education, skincare products, and Moments of Hope gift bags.
Vargo says that her greatest pleasure and satisfaction comes from helping a woman in "emotional pain." She says, "Helping these women is what really matters most. It is our mission to help them look and feel beautiful and confident inside and out."
This year's In the Pink Fashion Show will be held on Saturday, April 9 from 11:00 am – 1:00 pm at the Southridge Recreation Center in Highlands Ranch, CO.
Emmy award-winning TV and radio personality Denise Plante will host the 2011 luncheon and live auction. Locals know Plante as host of "Colorado & Company" on NBC and the "Murphy & Denise Morning Show" on KOSI FM.
To purchase tickets for the event, visit any Highlands Ranch Community Association (HRCA) recreation center or call 303.471.8859 by 5 p.m. on Tuesday, April 5. Tickets will not be available at the door.
For more information about In the Pink and/or for directions and additional ticket information, please visit:
About Pampered Passions Fine Lingerie
Pampered Passions Fine Lingerie was voted as the Best Lingerie Store in North America in 2010 by the Intima Group, a leading intimate apparel organization. Founded in 2001, this Englewood, Colorado-based company was founded by Alicia Vargo following a disappointing experience at a leading lingerie retail chain store. Following its success and acceptance, the company went from simply offering fine lingerie to offering what matters most: helping people, particularly helping women with breast cancer. The company offers mastectomy services, certified mastectomy fitters and top-of-the-line breast forms, post-mastectomy camisoles and mastectomy bras. Vargo was named as one of Colorado's Outstanding Women in Business by The Denver Business Journal in 2010. She also serves as the National Intimate Apparel writer for Examiner.com and is a member of the Intimate Apparel Council. The company continually gives back to its community, and this video ) showcases many of the company's efforts. For more information, please visit .
Media Contact:
Alicia Vargo
Pampered Passions Fine Lingerie
Email
303.829.3164
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