Rapidly Growing Network Taps DealMaker Ad Sales Solution
NEW YORK, July 22, 2010 — INVISION, Inc., the leading provider of advertising planning and sales solutions to the media industry, today announced that Ovation has chosen INVISION's DealMaker software to manage its ad sales operations. Ovation is the only multi-platform channel devoted to art and contemporary culture. The network delivers content via its traditional linear television network and uses its broadband and video-on-demand (VOD) platforms to serve a rich in-depth brand experience. Ovation is distributed via cable systems, satellite (DIRECTV and Dish Network) and telco (Verizon FiOS).
"Viewers across the country are cheering Ovation's unique mix of cultural and artistic programming, and INVISION is proud to join that chorus of fans," said Lynda Clarizio, CEO of INVISION, Inc. "We are pleased to put our DealMaker sales platform to work for Ovation as this network grows and expands."
"A rapidly growing ad sales operation like Ovation needs the tools to expand its reach while improving both results and accountability for our advertisers and INVISION is the industry leader in designing those advertising solutions," said Liz Janneman, Senior Vice President of Ad Sales, Ovation. "We look forward to working with INVISION to continue to deliver best-in-class results to our clients, while building a world-class ad management system across all of our programming platforms."
Offered on both an enterprise and hosted basis, INVISION's software-based solutions manage the sale of more than $13 billion in annual television advertising inventory, helping media outlets increase the revenue yield on available advertising inventory. INVISION has established valuable and trusted relationships with a wide array of customers representing over 45 media outlets such as Comcast, NBC Universal, Sony Pictures Television, and Univision.
About Ovation
Ovation is the only multi-platform network devoted to art and contemporary culture. The network creates and curates one-of-a-kind programming about all the art people enjoy most, from the popular to the avant-garde and everything in between. The channel reaches a national audience of 42 million households through carriage on cable systems, DirecTV (channel 274), Dish Network (channel 157) and telco systems nationally. Ovation's programming is also available on video on demand (in both standard and high definition) in the US. Ovation's popular website (http://www.OvationTV.com) is a dynamic experience, featuring information about local and national happenings in the art world, as well as a vibrant community of artists who have uploaded over 120,000 pieces of original art.
About INVISION, Inc.
Founded in 1993, INVISION, Inc. (http://www.invisioninc.com) develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators and Hispanic-focused media. With offices in New York and Atlanta, INVISION's clients include BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Azteca America, Univision, Warner Bros. and The Weather Channel.
Contact:
Andrew Weinstein
202-667-4967
andrewwstn[at]aol.com
Mike Zablocki
917-522-8530
mzablocki[at]invisioninc.com
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