RevZilla.com cites Monetate's lightning-fast implementation and great fit with its customer-focused approach to online retailing
PHILADELPHIA, Sept. 16, 2010 — Winning in e-commerce requires selecting just the right tools for building and fine-tuning your website according to RevZilla.com, the hard-charging powersports etailer whose customer story is published today by Monetate, a vendor of choice for testing, targeting, and personalization for websites ).
"Using Monetate means our time to market around site changes and messaging modifications is lightning-fast compared to an in-house implementation," says RevZilla.com founder Anthony Bucci. "Although we built RevZilla.com to be inherently more agile than the average online retailer, the added boost to deployment through Monetate continues to be a win for us."
According to David Brussin, Monetate founder and chief executive officer, RevZilla.com exemplifies the agile etailer, one that knows the key to sustained revenue growth is identifying, and catering to, different customer segments.
"Right from their home page you can see RevZilla.com is able to speak with authority to the different segments of the powersports market," says Brussin. "Monetate's testing and targeting capabilities simply enable them to carry that personalized approach across the entire site."
Adds Bucci, "At RevZilla.com we are laser-focused on making our site the best possible customer experience and because Monetate allows us to put the right messaging in front of each person at the right time, based on a mix of customer-centric factors, it has been a huge help in achieving and maintaining that focus."
For the full story, and an extended video interview with Anthony Bucci, visit
About RevZilla.com
RevZilla.com is a Philadelphia-based online retailer which caters to Motorcycle, Dirtbike and ATV enthusiasts. Founded in 2007, RevZilla.com offers thousands of hard-to-find technical and lifestyle products coupled with superior technology, customer service, and innovation. With its bold new approach, RevZilla.com has become a driving force and authority within its realm of online retail. Visit http://www.RevZilla.com.
About Monetate
Monetate is the leading independent provider of testing, targeting, and personalization for websites. Every day, major retailers like QVC and Urban Outfitters use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate helps marketers test product pitches and e-commerce site features, then accurately target messaging and personalized offers to specific audience segments, anywhere on the site, without using any internal IT resources.
Monetate installs with just one tag and uses automated catalog and back-end integration to enable marketers to implement testing and targeting quickly and easily, on any page, for a predictable price. The Monetate dashboard lets marketers create tests and deploy targeted campaigns themselves while Monetate Marketing Specialists are always available to help with test design and deployment as well as identify new targeting opportunities. Dashboard access to detailed analytics showing the real-time performance of tests and campaigns is available 7×24.
Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner and an eTail Preferred Solution Provider. Monetate is also a member of Shop.org.
Media Contact:
Stephen Cobb
Marketing Evangelist
Mobile: 904-377-5528
Monetate, Inc.
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