NAPERVILLE, Ill., June 8, 2010 — John Schmitt, President & CEO of the Naperville Area Chamber of Commerce, is thrilled to announce an exclusive marketing opportunity with the production of the 2011 Naperville Business Resource Guide & Membership Directory, in partnership with Village Profile(TM) and the Chicago Tribune.
This publishing collaboration provides the Naperville Area Chamber of Commerce and participating member advertisers an opportunity to capitalize on the strength of the Chicago Tribune newspaper demographics and Triblocal Naperville community website, in conjunction with Village Profile's marketing, production and distribution services to better serve the members of the Chamber. "Sales for the next edition of the Naperville Business Resource Guide and Membership Directory are underway and we couldn't be more excited about participating with the Village Profile(TM) and Tribune partnership," said Chamber President & CEO John Schmitt.
The Naperville Area Chamber's Business Resource Guide & Membership Directory will be published in February 2011. The advanced publishing program brings Chamber member advertisers extraordinary promotional benefits, resulting from the publication's planned Chamber distribution to members, businesses and residents throughout the Naperville area.
In conjunction, Village Profile(TM) and TMG will leverage their respective resources and capabilities to expand advertisers' business development opportunities with added promotional value via Triblocal and Villageprofile.com(R) community websites and Village Profile's exclusive Convergence Publishing Program(R). The multi-platform advertising bundle goes beyond the traditional print publication to include advertising benefits within the publication website and downloadable NewView eBook(R); mobile access via smartphone and various Web-enabled devices; the Village Profile(TM) smartphone app accessible on iPhone and Android platforms; and the searchable vpMobile.us(R) Business Directory Portal, featuring the Chamber's participating advertiser directory, phone dial-up and links to email and business websites — all available wirelessly, 24/7. All of these elements come together to offer the Naperville Area Chamber and participating advertisers access to a local-to-global audience.
Advertising in your Chamber publication has even more advantages. According to a national study recently conducted by the Atlanta-based marketing company, The Shapiro Group, "consumers are 63 percent more likely to buy goods and services in the future from a company that they believe is a member of the local chamber," and "they are 44 percent more likely to think favorably about" the business. The report further concluded that, "When business decision makers believe that a business is a chamber member," they are "59 percent more likely to buy goods and services from it."
Finally, the Village Profile(TM)-Chicago Tribune partnership with the Naperville Area Chamber of Commerce is providing all Chamber members a $300 Bonus Advertising Discount Incentive to participating advertisers in the 2011 Naperville Business Resource Guide & Membership Directory. Chamber member businesses interested in advertising should contact the Village Profile(TM) Sales Representative, Michael Holmes, at the Chamber for details at 630-544-3387 or via email at Email.
Village Profile(TM)
For 22 years Village Profile(TM) has been at the forefront of technology innovation for the Chamber publishing industry. It was the first Chamber publisher, in 1995, to replicate its community profiles, membership directories and maps as online publications. Village Profile(TM) introduced its exclusive multi-platform Convergence Publishing Program(R) to the Chamber industry in 2002, launching traditional print into the digital world with publication websites, the free downloadable New View eBook(R), CDs, a smartphone app and mobile business directories accessible via web-enabled cell phones and other wireless devices.
For more information, contact Joe Nugara Sr., Email, 800-600-0134, ext. 220
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