Kickstarter for gourmet Dead Sea salt takes off, meets initial funding goal in the first 48 hours – First regional cooperation that complies with European Directives about Israel & Palestinian Territories.
NEW YORK, July 31, 2013 /PRNewswire/ — The Kickstarter campaign to fund the healthiest salt on the planet, Naked Sea Salt, met with pronounced success, hitting its initial goal within the first forty-eight hours with support from over two hundred backers. The joint venture between Palestinian and Israeli companies that complies with the European directives is a prime example of how regional cooperation is possible.
(Photo: http://photos.prnewswire.com/prnh/20130731/PH56065-a )
(Photo: http://photos.prnewswire.com/prnh/20130731/PH56065-b )
"Our supporters have awed us with their generosity," said Ari Fruchter, founder and CEO of Naked Sea Salt. "Meeting our minimum order within the first two days is incredible. It's a compelling testament to the appeal of mineral-rich salt, the enthusiasm it inspires, and the hunger for natural, healthy, top-quality salt that exists in today's global market. We are proud of the results we have achieved with our Palestinian partner and hope that together we can show the world a new path to regional cooperation." He continues by saying, "Our partnership with a Palestinian company in the West Bank that has been harvesting Dead Sea salt since 1946 is unique. The expertise they bring to the table along with their traditional manufacturing methods are a key component to our having such as successful product."
With Naked Sea Salt's first full manufacturing run set to become a reality, Fruchter and his team are turning their attention to meeting significant new stretch goals. "Our first priority is expanding production to meet the impressive demand we're seeing. We're also going to be focusing on developing additional flavors," said Fruchter. "Our ideas for new, especially premium flavors are among our most innovative yet, but they will also be quite expensive to bring to market. Reaching our next milestones on Kickstarter will mean devoting more resources to working on them and releasing them far ahead of our initial expectations."
"We want to show our gratitude at every step of the way," said Fruchter. "That's why our backers will also be getting more and more free salt samples added onto our order as we reach our extended goals. Our thought is, we're all in this together and so we should all reap the benefits of success." He continues, "As part of our gratitude, we are teaming up with the Arava Institute where we are committed to donating a portion of our profits to them in order to help rehabilitate the tributaries that feed into the Dead Sea," concludes Fruchter. Clive Lipchin Director of the Center for Trans-boundary Water Management, acknowledged the significance of the collaboration, saying, "For Naked Sea Salt to take such significant action is a critical step in the right direction. Their dedication to the environment makes them a pioneer of sustainable practice in the region."
AbesMarket.com co-founder Jon Polin was so excited by Naked Sea's rapid success, that he has committed that the Vouchers—included in many of the Kickstarter rewards—will now also be redeemable for any of the products at the online natural goods marketplace that is acting as Naked Sea's retail and fulfillment partner. "We are so excited about Naked Sea Salt reaching its goal in only forty-eight hours that we've decided to extend the vouchers to apply toward our entire inventory at AbesMarket.com as our way of showing our continued support for this exciting initiative."
The campaign on Kickstarter will run until September 1, 2013. For further information, please visit:http://www.kickstarter.com/projects/nakedsea/naked-sea-salt-the-healthiest-salt-on-the-planet
About Naked Sea Salt:
Naked Sea Salt's mission is to introduce the world to gourmet salt from the Dead Sea, an all-natural, low-sodium, and mineral-rich alternative to artificially refined salt. Founded by environmental activist Ari Leon Fruchter, the company encourages regional cooperation, working with a Palestinian company to harvest the salt from the Dead Sea with traditional, chemical-free methods that preserve the sea's unique mineral content. Each of Naked Sea Salt's fifteen flavors has been blended with organic herbs and spices to create a salt of bold, creative taste as well as unparalleled nutrition. With its dedication to environmental and economic concerns, part of the company's mission is to serve as a model of sustainable, ethical practice for private manufacturing companies in the region.
About AIES:
The Arava Institute for Environmental Studies (AIES) is the premier environmental education and research program in the Middle East, preparing future Arab and Jewish leaders to cooperatively solve the region's environmental challenges. Affiliated with Ben-Gurion University, AIES houses academic programs, research, and international cooperation initiatives on a range of environmental concerns and challenges.
About AbesMarket.com
AbesMarket.com is the online destination for better, more mindful living. Founded in 2009, the company provides hundreds of thousands of monthly visitors a go-to resource for remarkable products, edgy content and new services that strengthen and simplify the pursuit for healthier living. In addition, AbesMarket.com works tirelessly as a champion for small business, utilizing its expanding customer base and beautifully designed website experience as an amplification stage for thousands of merchants whose locally focused products warrant a national presence. Located in Chicago, IL, AbesMarket.com is changing the way we live for the better.
Find the Entire Press Kit with images and links to video here: www.nomadigo.com/nakedseasalt
For more information, contact or to schedule interviews with CEO Ari Fruchter contact:
Nomadigo PR
Emily Howson
Email
1 (646) 480-0775
NakedSea
Ari Leon Fruchter
Email
1 (646) 504-0615