The mobile flooring showroom can help mom rejuvenate her floors while avoiding the harsh light and sales pressure of a retail store.
MANASQUAN, N.J., May 1, 2014 /PRNewswire/ — While flowers, sweets, and fancy dining dominate the Mother's Day gift market, SMART Carpet and Flooring (http://www.smartcarpet.com) has another, more permanent idea: a gift card for new carpet. After all, market research shows that women are initiating 80% of home improvement decisions today, and that number is trending upwards.
"Most flooring decisions are initiated by women," explained company President, Brendan Phillips. "A Mother's Day gift card for new carpet or flooring is therefore an ideal way to let mom take charge of beautifying her living space. With great brands like Mohawk and Stainmaster, among many others, she'll be spoiled for choice."
Home improvement retailers have long known that women are a significant portion of their demographic and spend more on each purchase. To that end, marketers have begun focusing on ideas like "home" and "creativity" rather than simply tools. Because SMART Carpet and Flooring brings the showroom to the home, achieving this kind of focus is easy.
As a mill-direct buying service without the overhead costs of a vast showroom, SMART Carpet and Flooring can offer unparalleled savings for consumers, not to mention a wide selection of the most reputable brands in the industry, earning the company a loyal following and plenty of glowing referrals. Anyone can schedule a free, no-obligation, in-home estimate, which includes a professional measurement. A mobile salesperson then conveniently brings over 4000 styles and colors straight to the prospective buyer's home, making the choice of style and color far simpler. By seeing how certain products look in the context of a home's existing decor, buyers can make better decisions.
Among the most popular choices in carpet today is Mohawk, a brand that has consistently moved the industry forward with exceptional and innovative carpet and flooring solutions. Mohawk's Smart Strand Silk achieves a fiber density three times that of similar carpets. Made with innovative DuPont Sorona polymers, the carpet features a permanent, built-in stain and soil protection. Whereas other carpets lost their stain resistant qualities after only a few steam cleans, Smart Strand comes with a lifetime warranty against dirt and stains, even pet stains.
Not only is Mohawk Smart Strand stain resistant, it's also durable and renewable. The fibers have elastic properties that resist crushing, regardless of high traffic. An ecologically friendly carpet choice, Smart Strand fibers are made in part from corn sugar, a renewable resource. Every seven square yards of carpet represents a gallon of gasoline saved during the manufacturing process. Because it's built to last a lifetime, Mohawk Smart Strand will probably never need replacing, which is yet another environmental benefit.
SMART Carpet and Flooring gift cards are available starting at only $50, enough to get a project off the ground. For a more generous Mother's Day gift, $1,000 gift cards are also available. The company includes a handwritten message with each card purchase, a charming, personal touch that moms will definitely appreciate.
About SMART Carpet and Flooring
SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home – your home – where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available.
Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.
Contact:
Danielle D'Angelo
www.smartcarpet.com
732-292-6100
Email