Appointment underscores Monetate's role as leading independent provider of testing, targeting, and personalization services for websites
PHILADELPHIA, June 2, 2010 — Monetate, a vendor of choice for testing, targeting, and personalization services for websites, is proud to announce the appointment of Bryan Eisenberg to its Strategic Advisory Board.
"We are confident that the input of an industry thought leader of Bryan's stature will help us achieve our ambitious goals for delivering best-of-breed testing, targeting, and personalization services in 2010," says Monetate Founder and CEO David Brussin (http://www.monetate.com).
Adds Brussin: "Bryan's contribution to the art and science of online marketing is legendary and we could not have wished for a more potent and prestigious addition to our Strategic Advisory Board."
Bryan Eisenberg is a widely recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Recently recognized by eConsultancy members as one of the Top 10 User Experience Gurus, Bryan was selected as one of the inaugural iMedia Top 25 Marketers (http://www.bryaneisenberg.com).
"As an early and persistent advocate of testing and targeting of website features and content, I am impressed with the huge strides that Monetate has taken already to make these strategies accessible to e-commerce sites," says Eisenberg. "And when these guys say they make testing and targeting quick and easy, they are not exaggerating; it's a claim you see confirmed repeatedly by their enthusiastic customer testimonials."
"I am delighted to be providing Monetate with strategic input moving forward," adds Eisenberg. "Many e-commerce companies are just beginning to realize the enormous marketing and merchandising potential of Monetate's real-time marketing layer, so plenty of market education remains to be done."
According to Brussin, several more industry thought leaders will be named to the Monetate Strategic Advisory Board in the next few months.
About Bryan Eisenberg
As the co-author of Wall Street Journal and New York Times bestsellers "Call to Action," "Waiting for Your Cat to Bark?" and "Always Be Testing," Bryan has been keynote speaker for Search Engine Strategies, Shop.org, MarketingSherpa, E-consultancy, and the Canadian Marketing Association. Bryan is also co-founder and Chairman Emeritus of the Web Analytics Association and serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital backed startup companies, including Bazaarvoice, iPerceptions, UserTesting.com, and ClickEquations. For more information, visit http://www.bryaneisenberg.com and follow @TheGrok on Twitter.
About Monetate, Inc.
Monetate is the leading independent provider of testing, targeting, and personalization services for websites. Every day, major retailers like QVC and Urban Outfitters use Monetate to make the most of their online marketing dollars and website investments. We help them test product pitches and accurately target specific audience segments, anywhere on their sites, without ever having to bother the folks in IT.
Monetate Real-Time Marketer installs on your website with just one tag and lets you test, target, and personalize content and features on any page, quickly, easily, for a predictable price.
Monetate Mobile adds mobile-native navigation, search, GPS store location, and more, to any site, overnight. One tag is all it takes to install. Customization requires no input from IT.
Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner and an eTail Preferred Solution Provider. Monetate is also a member of Shop.org. For more information visit http://www.monetate.com.
Media Contact:
Stephen Cobb
904-377-5528
Source:
Monetate, Inc.
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