Investment in Coremetrics by e-commerce sites leveraged by multiple targeting and reporting features built into Monetate real-time testing and site optimization products
PHILADELPHIA, April 15, 2010 — Monetate, a vendor of choice for real-time marketing products and services, is proud to announce its sponsorship of Coremetrics Client Summit 2010 (http://www.coremetrics.com/clientsummit) being held in Austin, Texas, April 27-29. At this event Monetate (http://www.monetate.com) will demonstrate the numerous ways in which Monetate Real-time Marketer and Monetate Mobile can aid Coremetrics clients in their marketing optimization efforts.
"Support for Coremetrics has been built into Monetate Real-time Marketer from day one," says Monetate Founder and CEO, David Brussin. "It has always been important for us to give our clients the ability to leverage their investment in Coremetrics, for example, to use marketing program tracking that they have already set up in Coremetrics to create targeted messaging and promotional campaigns displayed by Monetate."
Monetate support for Coremetrics marketing program tracking enables e-commerce sites to target on any or all of the MMC tracking parameters (Vendor, Category, Placement and Item). This enables Coremetrics clients to create Monetate marketing consistency campaigns — for email, affiliate, search, display ad, and other traffic acquisition channels — with just a few clicks.
Monetate Real-time Marketer also supports Monetate campaign reporting in Coremetrics. This allows Coremetrics clients to measure, track, and report on the results of any or all Monetate campaigns from within Coremetrics.
"While Monetate provides a great analytics and reporting interface for Monetate campaigns," says Brussin, "Coremetrics users often like to have everything in one place, so Monetate supports sending data to Coremetrics for reporting and storage; this can be any or all data and is configurable on a campaign-by-campaign and test-by-test basis."
According to David Bookspan, Monetate Founder and Chairman, "A number of our clients use Coremetrics and Monetate together and employ these Monetate features to leverage their investment in Coremetrics."
Adds Brussin, "We are really excited to be a sponsor of this event and look forward to meeting with Coremetrics users at the Summit where we can explore with them the many ways in which Monetate's real-time marketing products can further optimize their marketing efforts."
The Coremetrics Client Summit takes place Wednesday and Thursday, April 28-29, at the Renaissance Austin Hotel and is preceded by Coremetrics University on Tuesday, April 27. Monetate will be exhibiting in the Partner Pavilion (details at http://www.coremetrics.com/clientsummit).
About Monetate, Inc.
Monetate's real-time marketing optimization products and services help major retailers like QVC and Urban Outfitters to make the most of their online marketing dollars and web site investments. Customers live, shop, and buy in real time, so Monetate products help online retailers market in real time. Monetate Real-time Marketer lets online retailers test product pitches and accurately target specific audience segments, anywhere on their sites, instantly, easily, and without help from the I.T. department. Monetate Mobile adds mobile-native navigation, search, and GPS store location to any site, overnight. Every day, Monetate's real-time marketing layer helps retailers slash costs, cut time-to-market, and boost sales. Monetate, based in Philadelphia, Pennsylvania, is an eTail Preferred Solution Provider and a member of Shop.org serving a growing list of clients in the Internet Retailer Top 500.
Media Contact:
Stephen Cobb
Marketing Evangelist
904-377-5528
Source:
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